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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews

Limited Supply

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Challenges and Strategies for Brands with Low AOV Transitioning to Direct-to-Consumer

This chapter delves into the challenges faced by brands with low AOV when moving from Amazon to direct-to-consumer sales, offering tips like subscription services, upselling products, and creating bundles. It highlights the significance of email marketing, incentivizing customers to shift to the brand's site, and making the website distinctive for success.

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