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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
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AI and Creativity in Marketing, Ad Spend Allocation, and Business Lifecycle
Exploring the role of AI in shaping creativity and marketing strategies in the e-commerce landscape, highlighting the significance of uniqueness and originality. Additionally, it delves into the allocation of ad spend based on product type, gross margin, and business lifecycle, offering benchmarks for durable one-time purchase versus repeat purchase items.
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