Limited Supply

S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit

Feb 21, 2024

Discussing Shopify's latest price increases and the implications for retailers. Exploring Faire as a wholesale channel and its impact on pricing competition. Providing expert tips on website optimization for increased conversion rates.

48:11

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Shopify's price increases may not be uniform for all retailers, leading to questions about fairness and transparency.

Faire's wholesale platform could create pricing transparency among competitors but presents challenges for retailers.

Deep dives

The importance of clear CTAs and hierarchy

The website's call-to-action (CTA) buttons, particularly on the hero section, are difficult to locate and could benefit from being more prominent. Additionally, the lack of hierarchy in the design and overwhelming amount of elements on the page make it challenging for users to navigate and understand the brand's message.

Building a Reliable Sales Channel through Fair

01:32

Optimizing the Checkout Process for E-commerce Websites

01:30

Introduction

2min

Shopify Price Increases, Website Analytics, Prepaid Credit Cards, and CRO Strategies

2min

Shopify Price Increases and Three-Year Contracts

16min

Exploring Faire for Sales and Discussing Prepaid Credit Cards

4min

Revolutionizing the Direct-to-Consumer Contacts Market

2min

Fraud and Chargebacks in Online Transactions

6min

Improving Website Design and User Experience

17min

Just when you thought we were done talking about Shopify…

This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around?

Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much your competitors are willing to pay at wholesale prices?

And later, Nik dissects a viewer-submitted website, doling out his expert tips on how to optimize any DTC website. Trust us when we say, you won’t wanna miss this segment if you’re looking to increase conversion rates for your site!

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali