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S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit
Feb 21, 2024
Discussing Shopify's latest price increases and the implications for retailers. Exploring Faire as a wholesale channel and its impact on pricing competition. Providing expert tips on website optimization for increased conversion rates.
48:11
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Quick takeaways
- Shopify's price increases may not be uniform for all retailers, leading to questions about fairness and transparency.
- Faire's wholesale platform could create pricing transparency among competitors but presents challenges for retailers.
Deep dives
The importance of clear CTAs and hierarchy
The website's call-to-action (CTA) buttons, particularly on the hero section, are difficult to locate and could benefit from being more prominent. Additionally, the lack of hierarchy in the design and overwhelming amount of elements on the page make it challenging for users to navigate and understand the brand's message.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode