Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Erica Rosen, VP of Marketing at BioLite.  Stuff we discuss:How connecting with your audience starts with deep listeningBuilding brand durability and customer loyalty by helping customers unlock the potential of a product or serviceThe deep importance of knowing where and through which channels to engage with customers and prospectsLearn more about BioLite Connect with Erica on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Ted Dillon, director of marketing for Clean Energy Ventures, about strategies for engaging multiple audiences.Stuff we discuss:How CEV markets to three distinct audiences: entrepreneurs, co-investors, and limited partnersThe need to “differentiate your dollars” to engage entrepreneursThe role that education and thought leadership play in engaging investors The limits of data and the value of one-on-one engagementUsing Slack as an engagement channelLearn more about Clean Energy VenturesConnect with Ted on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelly Polacek, VP of Marketing at Aptimized.Stuff we discuss:How highlighting behind-the-scenes content helps Aptimized engage with prospectsThe marketing value of being relatableUsing LinkedIn to gain insight into prospect language and behaviorLearn more about AptimizedConnect with Kelly on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.Stuff we discuss:The value of giving before taking and providing value before pitchingHow marketing-sales alignment helps segment audiences more accuratelyWhy quantitative data is not enough to present a full and accurate picture of your audienceThe power and value of empathy Learn more about FanFood Connect with Isabella on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelli Komondor, president and CEO of K2 Creative, a content, marketing, and branding agency, and creator of the book 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global Crisis. Stuff we discuss:How Kelli got the idea for a book about women entrepreneurs during the pandemicThe central role of resilience in starting and growing a businessHow Kelli managed to start her business during the pandemicKelli’s successful formula for marketing the book and getting it ranked within the top 10 in its category on AmazonBusiness lessons Kelli learned from working on the bookHow Kelli’s network has helped and sustained her and the other women featured in the bookLearn more about K2 CreativeConnect with Kelli on LinkedInGet a copy of 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global CrisisThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language.Stuff we discuss:Techniques for earning customers’ trustThe challenges of disrupting an “old-school” industryConnecting with two related but different audiencesLearn more about LoadsmartConnect with kathleen on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jana Lass, VP of Marketing at Censia, about putting yourself in the customer’s shoes.Stuff we discuss:The value of having conversations with customersBuilding a network of subject matter expertsListening to what customers care about instead of nudging them toward a desire conclusionHow Censia’s HR Innovators program provides a platform for HR leaders to talk about their concerns and challenges Learn more about CensiaConnect with Jana on LinkedInCheck out HR BartenderThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations.Stuff we discuss:Why it’s crucial to put the needs and interests of your audience firstThe power of simple, honest conversations to engage decision makersWhy it’s important to not use “marketing” language and instead engage with prospects in language they understand and respond toThe importance of engaged listening Learn more about Group 14 TechnologiesConnect with Grant on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael Cole, VP of Marketing at Everflow, about the benefits of focusing on customer success.Stuff we discuss:Partner marketingThe challenges of disrupting the partner marketing spaceHow to avoid customers being overwhelmed by new features Learn more about EverflowConnect with Michael on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Rachel Lego, VP of Marketing at Certus, about the communication challenges related to acquiring companies quickly and onboarding employees. Stuff we discuss:Avoiding corporate jargon in favor of plain English when communication with employeesHow jargon can keep people at arm’s length and undermine the value of what you’re trying to communicateThe importance of listening in having productive conversations with new employees Learn more about CertusConnect with Rachel on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.