Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language.Stuff we discuss:Techniques for earning customers’ trustThe challenges of disrupting an “old-school” industryConnecting with two related but different audiencesLearn more about LoadsmartConnect with kathleen on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jana Lass, VP of Marketing at Censia, about putting yourself in the customer’s shoes.Stuff we discuss:The value of having conversations with customersBuilding a network of subject matter expertsListening to what customers care about instead of nudging them toward a desire conclusionHow Censia’s HR Innovators program provides a platform for HR leaders to talk about their concerns and challenges Learn more about CensiaConnect with Jana on LinkedInCheck out HR BartenderThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations.Stuff we discuss:Why it’s crucial to put the needs and interests of your audience firstThe power of simple, honest conversations to engage decision makersWhy it’s important to not use “marketing” language and instead engage with prospects in language they understand and respond toThe importance of engaged listening Learn more about Group 14 TechnologiesConnect with Grant on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael Cole, VP of Marketing at Everflow, about the benefits of focusing on customer success.Stuff we discuss:Partner marketingThe challenges of disrupting the partner marketing spaceHow to avoid customers being overwhelmed by new features Learn more about EverflowConnect with Michael on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Rachel Lego, VP of Marketing at Certus, about the communication challenges related to acquiring companies quickly and onboarding employees. Stuff we discuss:Avoiding corporate jargon in favor of plain English when communication with employeesHow jargon can keep people at arm’s length and undermine the value of what you’re trying to communicateThe importance of listening in having productive conversations with new employees Learn more about CertusConnect with Rachel on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Coltrane Stansbury, VP of Diversity, Equity, and Inclusion at Macmillan Learning about the role that internal communications and employee engagement play in the success of DE&I programs. Stuff we discuss:How to create an atmosphere where all employees can express opinions and ask questions concerning DE&I without fear of being shouted down or fired How Coltrane partners with the internal comms team to craft messaging aimed at including and engaging all employeesThe biggest challenge in getting DE&I initiatives off the groundThe importance of demonstrating how DE&I positively impacts the bottom lineColtrane’s advice for DE&I leaders building the function from the ground up  Learn more about Macmillan LearningConnect with Coltrane on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Christy Smallwood, owner and chief strategist of Eagle Eye Strategies about podcasting as a marketing tool for small businesses.Stuff we discuss:Why Christy started a podcast for her businessHow she learned to record, edit, produced, and publish audioHow Christy finds guests for her podcast and why guests are excited to come on the showHow Christy markets the podcastHow the podcast serves Christy as a networking tool, a prospect qualifying tool, and a thought leadership platformChristy’s advice for any small business considering podcasting Learn more about Eagle Eye StrategiesConnect with Christy on LinkedInCheck out Christy’s podcast, Small Business Small TalkThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Anne Fleshman, VP of Marketing at Flowhub, about digital marketing in the tightly restricted cannabis industry.Stuff we discuss:·       Why have a diverse array of marketing channels is crucial, especially in a highly regulated industry·       How leading with genuine intentions and publishing content that educates and helps customers helps Flowhub cut through the noise·       The importance of having quantitative and qualitative strategies for doing market researchLearn more about FlowhubConnect with Anne on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Jenna Linnekens, CSO and co-founder of Total Brand Experience, about how to make virtual events as engaging and valuable as in-person events.We discuss:·       How to get online participants involved instead of being merely passive observers·       Why now is a great time for innovation and creativity in the event and experiential marketing industryLearn more about Total Brand Experience (TBX)Connect with Jenna on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Kris Rudy-grap, co-founder and CEO of Sendoso, about the psychology behind gifting, engagement, and business relationships.Stuff we discuss:Why relationships matter in salesThe fine line between being personable and being overly familiarHow and why sending personalized gifts helps develop relationships Learn more about SendosoConnect with Kris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.