Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelly Polacek, VP of Marketing at Aptimized.
Stuff we discuss:
- How highlighting behind-the-scenes content helps Aptimized engage with prospects
- The marketing value of being relatable
- Using LinkedIn to gain insight into prospect language and behavior
Learn more about Aptimized
Connect with Kelly on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing