Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jana Lass, VP of Marketing at Censia, about putting yourself in the customer’s shoes.
Stuff we discuss:
- The value of having conversations with customers
- Building a network of subject matter experts
- Listening to what customers care about instead of nudging them toward a desire conclusion
- How Censia’s HR Innovators program provides a platform for HR leaders to talk about their concerns and challenges
Learn more about Censia
Connect with Jana on LinkedIn
Check out HR Bartender
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing