Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations.
Stuff we discuss:
- Why it’s crucial to put the needs and interests of your audience first
- The power of simple, honest conversations to engage decision makers
- Why it’s important to not use “marketing” language and instead engage with prospects in language they understand and respond to
- The importance of engaged listening
Learn more about Group 14 Technologies
Connect with Grant on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing