Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Jason Fair, VP of Digital Strategy at WireBuzz, about using personas to get into the buyers’ mindset as they navigate the buying journey.Stuff we talk about:·       The 5-step “Momentum Method” that WireBuzz uses to help their clients guide prospects along the buying journey·       Why you need to talk about your competitors·       The value of narrative structure in designing the buyer’s journey·       How WireBuzz uses the Video Marketing Mastery podcast as a thought leadership channel Learn more about WireBuzzConnect with Jason on LinkedIn Subscribe to Video Marketing MasteryThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder and CEO of Tribal Knowledge Podcasting, talks with Chad Reid, VP of Marketing at JotForm, about ...JotForm's multiple audiencesHow Chad and his team use content marketing (and SEO) to generate leadsWhy content marketing requires a long-term strategyThe value of video as a marketing channelLearn more about JotFormConnect with Chad on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Joe LaSala, VP of Marketing at Analytic Partners, the value of thought leadership and his strategy for producing quality thought leadership content. We discuss:Joe's definition of "thought leadership"How Joe and his team use data and insights to position Analytic Partners as a thought leaderThe role of thought leadership in the sales cyclesLearn more about Analytic PartnersConnect with Joe on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Suzanne Buchanan, senior principal at Karat Communications, about how leaders can navigate the tricky terrain of taking a political stand or responding to employee demands on matters of social justice.Stuff we talk about:·      Steps leaders should take before publicly taking a position on a controversial topic·      How leaders can best handle internal pressure to take a political stand·      How leaders can acknowledge employee concerns without feeling pressured to give in to unreasonable demands.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere and Scott McInnes, Founder & Director of Inspiring Change, an employee engagement firm based in Ireland, talk employee engagement ...We discuss:Why more than 51% of employees are not engaged at work, according to GallupWhy authentic communication is key to enabling employee engagementWhy podcasting is a valuable tool for employee engagementConnect with Scott on LinkedInCheck out Scott's podcast, Building Better CulturesVisit Inspiring Change onlineLearn about Engage for SuccessThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Ryan Alford, CEO and founder of Radical, a marketing firm based in South Carolina, and host of The Radcast, a podcast about marketing, pop culture, and media, about how the podcast drives business growth and has become the main marketing engine for the company.We discuss:Why Ryan chose podcasting as his company's main marketing channelThe strategy behind how Ryan uses podcasting to drive revenueHow Ryan developed the podcast's tone and styleRyan's advice for businesses on the fence about podcastingConnect with Ryan on LinkedInVisit Radical Check out The RadcastThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Greg Palese, VP of Marketing at Klein Tools, talks about how the 164-year-old company connects with its core audience of professional tradespeople. Authenticity is key, which is why Klein ads, videos, photos, and other content feature real tradespeople who know how to hold and handle the Klein tools they use every day on the job. The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Cindy O'Keeffe, VP of Marketing at Gorilla Logic, returns to the podcast to continue our discussion about how the Gorilla Marketing team uses Agile methods to make their work more efficient and transparent and better able to serve the needs of the organization. Specifically, we talk about how the concept of minimum viable product applies to marketing ... How Agile principles help the team better understand and connect with their audiences ... And   How increased visibility and transparency due to Agile methods helps better align the Gorilla Logic marketing and sales teams.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Howard Tiersky, CEO of FROM, The Digital Transformation Agency, and author of the WSJ Bestseller Winning Digital Customers, talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about remote employees, the value of podcasting as a marketing channel, why webinars might be overrated, and much more.Buy Howard's book, Winning Digital CustomersDownload the first chapter for free!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Lindsey Karberg, VP of Marketing at Verana Health, talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about why she's invested more in fostering thought leadership ... and how an increased focus on PR and on blogging has helped the company leverage one of its most valuable assets--the knowledge, experience, and expertise of it's roster of MDs and PhDs.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.