Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Coltrane Stansbury, VP of Diversity, Equity, and Inclusion at Macmillan Learning about the role that internal communications and employee engagement play in the success of DE&I programs. Stuff we discuss:How to create an atmosphere where all employees can express opinions and ask questions concerning DE&I without fear of being shouted down or fired How Coltrane partners with the internal comms team to craft messaging aimed at including and engaging all employeesThe biggest challenge in getting DE&I initiatives off the groundThe importance of demonstrating how DE&I positively impacts the bottom lineColtrane’s advice for DE&I leaders building the function from the ground up  Learn more about Macmillan LearningConnect with Coltrane on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Christy Smallwood, owner and chief strategist of Eagle Eye Strategies about podcasting as a marketing tool for small businesses.Stuff we discuss:Why Christy started a podcast for her businessHow she learned to record, edit, produced, and publish audioHow Christy finds guests for her podcast and why guests are excited to come on the showHow Christy markets the podcastHow the podcast serves Christy as a networking tool, a prospect qualifying tool, and a thought leadership platformChristy’s advice for any small business considering podcasting Learn more about Eagle Eye StrategiesConnect with Christy on LinkedInCheck out Christy’s podcast, Small Business Small TalkThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Anne Fleshman, VP of Marketing at Flowhub, about digital marketing in the tightly restricted cannabis industry.Stuff we discuss:·       Why have a diverse array of marketing channels is crucial, especially in a highly regulated industry·       How leading with genuine intentions and publishing content that educates and helps customers helps Flowhub cut through the noise·       The importance of having quantitative and qualitative strategies for doing market researchLearn more about FlowhubConnect with Anne on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Jenna Linnekens, CSO and co-founder of Total Brand Experience, about how to make virtual events as engaging and valuable as in-person events.We discuss:·       How to get online participants involved instead of being merely passive observers·       Why now is a great time for innovation and creativity in the event and experiential marketing industryLearn more about Total Brand Experience (TBX)Connect with Jenna on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Kris Rudy-grap, co-founder and CEO of Sendoso, about the psychology behind gifting, engagement, and business relationships.Stuff we discuss:Why relationships matter in salesThe fine line between being personable and being overly familiarHow and why sending personalized gifts helps develop relationships Learn more about SendosoConnect with Kris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Jason Fair, VP of Digital Strategy at WireBuzz, about using personas to get into the buyers’ mindset as they navigate the buying journey.Stuff we talk about:·       The 5-step “Momentum Method” that WireBuzz uses to help their clients guide prospects along the buying journey·       Why you need to talk about your competitors·       The value of narrative structure in designing the buyer’s journey·       How WireBuzz uses the Video Marketing Mastery podcast as a thought leadership channel Learn more about WireBuzzConnect with Jason on LinkedIn Subscribe to Video Marketing MasteryThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder and CEO of Tribal Knowledge Podcasting, talks with Chad Reid, VP of Marketing at JotForm, about ...JotForm's multiple audiencesHow Chad and his team use content marketing (and SEO) to generate leadsWhy content marketing requires a long-term strategyThe value of video as a marketing channelLearn more about JotFormConnect with Chad on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Joe LaSala, VP of Marketing at Analytic Partners, the value of thought leadership and his strategy for producing quality thought leadership content. We discuss:Joe's definition of "thought leadership"How Joe and his team use data and insights to position Analytic Partners as a thought leaderThe role of thought leadership in the sales cyclesLearn more about Analytic PartnersConnect with Joe on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Suzanne Buchanan, senior principal at Karat Communications, about how leaders can navigate the tricky terrain of taking a political stand or responding to employee demands on matters of social justice.Stuff we talk about:·      Steps leaders should take before publicly taking a position on a controversial topic·      How leaders can best handle internal pressure to take a political stand·      How leaders can acknowledge employee concerns without feeling pressured to give in to unreasonable demands.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere and Scott McInnes, Founder & Director of Inspiring Change, an employee engagement firm based in Ireland, talk employee engagement ...We discuss:Why more than 51% of employees are not engaged at work, according to GallupWhy authentic communication is key to enabling employee engagementWhy podcasting is a valuable tool for employee engagementConnect with Scott on LinkedInCheck out Scott's podcast, Building Better CulturesVisit Inspiring Change onlineLearn about Engage for SuccessThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.