Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Christy Smallwood, owner and chief strategist of Eagle Eye Strategies about podcasting as a marketing tool for small businesses.
Stuff we discuss:
- Why Christy started a podcast for her business
- How she learned to record, edit, produced, and publish audio
- How Christy finds guests for her podcast and why guests are excited to come on the show
- How Christy markets the podcast
- How the podcast serves Christy as a networking tool, a prospect qualifying tool, and a thought leadership platform
- Christy’s advice for any small business considering podcasting
Learn more about Eagle Eye Strategies
Connect with Christy on LinkedIn
Check out Christy’s podcast, Small Business Small Talk
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing