B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

How leaders can navigate tricky terrain w/ Suzanne Buchanan

May 19, 2021
24:46

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Suzanne Buchanan, senior principal at Karat Communications, about how leaders can navigate the tricky terrain of taking a political stand or responding to employee demands on matters of social justice.

Stuff we talk about:
·      Steps leaders should take before publicly taking a position on a controversial topic

·      How leaders can best handle internal pressure to take a political stand

·      How leaders can acknowledge employee concerns without feeling pressured to give in to unreasonable demands.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.



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