Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Anne Fleshman, VP of Marketing at Flowhub, about digital marketing in the tightly restricted cannabis industry.
Stuff we discuss:
· Why have a diverse array of marketing channels is crucial, especially in a highly regulated industry
· How leading with genuine intentions and publishing content that educates and helps customers helps Flowhub cut through the noise
· The importance of having quantitative and qualitative strategies for doing market research
Learn more about Flowhub
Connect with Anne on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing