Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Jason Fair, VP of Digital Strategy at WireBuzz, about using personas to get into the buyers’ mindset as they navigate the buying journey.

Stuff we talk about:

·       The 5-step “Momentum Method” that WireBuzz uses to help their clients guide prospects along the buying journey

·       Why you need to talk about your competitors

·       The value of narrative structure in designing the buyer’s journey

·       How WireBuzz uses the Video Marketing Mastery podcast as a thought leadership channel

Learn more about WireBuzz

Connect with Jason on LinkedIn

 Subscribe to Video Marketing Mastery

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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