Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.
Stuff we discuss:
- The value of giving before taking and providing value before pitching
- How marketing-sales alignment helps segment audiences more accurately
- Why quantitative data is not enough to present a full and accurate picture of your audience
- The power and value of empathy
Learn more about FanFood
Connect with Isabella on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing