B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

The power of plain English for onboarding new employees w/ Rachel Lego

Jun 21, 2021
22:04

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Rachel Lego, VP of Marketing at Certus, about the communication challenges related to acquiring companies quickly and onboarding employees.

 Stuff we discuss:

  • Avoiding corporate jargon in favor of plain English when communication with employees
  • How jargon can keep people at arm’s length and undermine the value of what you’re trying to communicate
  • The importance of listening in having productive conversations with new employees

 Learn more about Certus

Connect with Rachel on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.



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