The pitfalls of assuming that your audience thinks like you do w/ Erica Rosen

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Erica Rosen, VP of Marketing at BioLite.  

Stuff we discuss:

• How connecting with your audience starts with deep listening
• Building brand durability and customer loyalty by helping customers unlock the potential of a product or service
• The deep importance of knowing where and through which channels to engage with customers and prospects

Learn more about BioLite 

Connect with Erica on LinkedIn 

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