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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
The pitfalls of assuming that your audience thinks like you do w/ Erica Rosen
Jul 28, 2021
22:54
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Erica Rosen, VP of Marketing at BioLite.
Stuff we discuss:
- How connecting with your audience starts with deep listening
- Building brand durability and customer loyalty by helping customers unlock the potential of a product or service
- The deep importance of knowing where and through which channels to engage with customers and prospects
Learn more about BioLite
Connect with Erica on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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highlights
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