B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Blake Adams VP of Marketing at Florence.  Stuff we discuss:Using events, retreats, and virtual roundtables to build community for your prospectsCreating opportunities for engagementHow creating communities and engagement opportunities leads to referralsHow Florence uses podcasting to generate leads, shorten sales cycles, and develop thought leadershipThe marketing value of creating value for prospects before asking for anything in returnLearn more about Florence Connect with Blake on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Bill Potter VP of Marketing and Sales at Rampiva.  Stuff we discuss:Building trust by authentically representing yourself and your product/serviceThe payoff of investing in educating your marketUsing customer feedback and data to give prospects a reasonable expectation of what they can expect from your product/serviceThe value of technical fluency with numbers and data and being able to explain data to non-expertsLearn more about RampivaConnect with Bill on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Cori Wamsley CEO of Aurora Corialis Publishing. Stuff we discuss:The benefit of simply talking to people and asking questions without trying to sell them anythingEarning prospects’ trust by showing instead of tellingWhy it’s important to take a stand on issues in your industryLearn more about Aurora Corialis PublishingConnect with Cori on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Tim Whiting VP of marketing at Label Insight.  Stuff we discuss:Importance of educating your prospectsThe value of webinars for B2B engagementUnique marketing challenges with CPG brands and retailers Learn more about Label InsightConnect with Tim on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Amanda Forgione, VP of marketing at 614 Group.  Stuff we discuss:Knowing your prospects’ specific needs within the context of market trendsUsing Slack as a community building channelHow being “other-oriented” is a competitive advantageLearn more about 614 GroupConnect with Amanda on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with John Shearman, VP of marketing at Applied DNA Sciences.  Stuff we discuss:The value of trade shows for one-on-one engagementThe importance of research and engagement as your audience evolvesUnique marketing challenges in cannabis industry Learn more about Applied DNA SciencesConnect with John on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat.   Stuff we discuss:Achieving differentiation by making realistic marketing claims backed by data Telling your story to communicate how you help prospects solve specific, real-world problemsCreating marketing assets that tap into prospects’ desire to “be a hero” and achieve great thingGetting to know your end users by simply talking with them, instead of proxies in their marketLearn more about SpyderbatConnect with Seth on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Tammi Harrison, Sr VP of Marketing at the Institute for Integrative Nutrition.  Stuff we discuss:IIN’s three-pronged engagement strategy for graduates: education, inspiration, and connectionHow IIN uses social media to connect with graduate and to connect graduates with each otherCreating special moments for prospects to engage Learn more about the Institute for Integrative NutritionConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Edwin Ojeda, Sr VP of Sales & Marketing at DRG Technologies. Stuff we discuss:The challenges of identifying your top prospects and what will intrigue themKeys to making a first impression with prospects that gets them to biteThe crucial importance of mapping out your prospects’ buying journey and producing content to nurture them along Learn more about DRGConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna  VP of marketing at Data Conversion, Laboratory or DCL.  Stuff we discuss:Enabling prospects to make a compelling business case to their superiors for working with DCLThe value of making webinars purely educational, without trying sell participantsIn the absence of in-person meetings, using LinkedIn groups to establish relationships with decision makersUsing simple, direct language instead of marketing jargon and hyperbolePutting the customer/prospect first and allowing their needs and interests to drive contentLearn more about DCL Connect with Marianne on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.