Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with John Shearman, VP of marketing at Applied DNA Sciences.  Stuff we discuss:The value of trade shows for one-on-one engagementThe importance of research and engagement as your audience evolvesUnique marketing challenges in cannabis industry Learn more about Applied DNA SciencesConnect with John on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat.   Stuff we discuss:Achieving differentiation by making realistic marketing claims backed by data Telling your story to communicate how you help prospects solve specific, real-world problemsCreating marketing assets that tap into prospects’ desire to “be a hero” and achieve great thingGetting to know your end users by simply talking with them, instead of proxies in their marketLearn more about SpyderbatConnect with Seth on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Tammi Harrison, Sr VP of Marketing at the Institute for Integrative Nutrition.  Stuff we discuss:IIN’s three-pronged engagement strategy for graduates: education, inspiration, and connectionHow IIN uses social media to connect with graduate and to connect graduates with each otherCreating special moments for prospects to engage Learn more about the Institute for Integrative NutritionConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Edwin Ojeda, Sr VP of Sales & Marketing at DRG Technologies. Stuff we discuss:The challenges of identifying your top prospects and what will intrigue themKeys to making a first impression with prospects that gets them to biteThe crucial importance of mapping out your prospects’ buying journey and producing content to nurture them along Learn more about DRGConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna  VP of marketing at Data Conversion, Laboratory or DCL.  Stuff we discuss:Enabling prospects to make a compelling business case to their superiors for working with DCLThe value of making webinars purely educational, without trying sell participantsIn the absence of in-person meetings, using LinkedIn groups to establish relationships with decision makersUsing simple, direct language instead of marketing jargon and hyperbolePutting the customer/prospect first and allowing their needs and interests to drive contentLearn more about DCL Connect with Marianne on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Erica Rosen, VP of Marketing at BioLite.  Stuff we discuss:How connecting with your audience starts with deep listeningBuilding brand durability and customer loyalty by helping customers unlock the potential of a product or serviceThe deep importance of knowing where and through which channels to engage with customers and prospectsLearn more about BioLite Connect with Erica on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Ted Dillon, director of marketing for Clean Energy Ventures, about strategies for engaging multiple audiences.Stuff we discuss:How CEV markets to three distinct audiences: entrepreneurs, co-investors, and limited partnersThe need to “differentiate your dollars” to engage entrepreneursThe role that education and thought leadership play in engaging investors The limits of data and the value of one-on-one engagementUsing Slack as an engagement channelLearn more about Clean Energy VenturesConnect with Ted on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelly Polacek, VP of Marketing at Aptimized.Stuff we discuss:How highlighting behind-the-scenes content helps Aptimized engage with prospectsThe marketing value of being relatableUsing LinkedIn to gain insight into prospect language and behaviorLearn more about AptimizedConnect with Kelly on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.Stuff we discuss:The value of giving before taking and providing value before pitchingHow marketing-sales alignment helps segment audiences more accuratelyWhy quantitative data is not enough to present a full and accurate picture of your audienceThe power and value of empathy Learn more about FanFood Connect with Isabella on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelli Komondor, president and CEO of K2 Creative, a content, marketing, and branding agency, and creator of the book 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global Crisis. Stuff we discuss:How Kelli got the idea for a book about women entrepreneurs during the pandemicThe central role of resilience in starting and growing a businessHow Kelli managed to start her business during the pandemicKelli’s successful formula for marketing the book and getting it ranked within the top 10 in its category on AmazonBusiness lessons Kelli learned from working on the bookHow Kelli’s network has helped and sustained her and the other women featured in the bookLearn more about K2 CreativeConnect with Kelli on LinkedInGet a copy of 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global CrisisThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.