Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seraj Bharwani  Chief Strategy Officer at AcuityAds.  Stuff we discuss:Importance of engaging the audience throughout the journeyChallenge of fragmentation Managing the mid-funnel gap. i.e. "The messy middle"Messaging, consistency, and getting over barriers Learn more about AcuityAds Connect with Seraj on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Jenn Steele VP of Marketing at Reprise.  Stuff we discuss:Making prospects aware of your solution when you don’t fit neatly in a categoryUsing podcasting as an account-based marketing strategyHow engaging with prospects in the context of their online communities provides deep insights into their likes and dislikesLearn more about Reprise Connect with Jenn on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Melodie Terry VP of Marketing at SupplyPike.  Stuff we discuss:Focusing webinar content on prospects’ problems and desired outcomea, not on your solutionProducing marketing content that doesn’t feel like a bait and switchWebinar planning strategyHow SupplyPike increased demo requests by 200%The value of giving before taking and providing value before pitching Learn more about SupplyPike Connect with Melodie on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Chuck Moxley Senior VP of Marketing at Mobivity.  Stuff we discuss:Mobivity’s webinar strategyThe value of direct mail to cut through the digital noiseConnecting with the people behind the dataChuck’s soon-to-be published book, AndAudience of OneLearn more about Mobivity Connect with Chuck on LinkedIn Pre-order Audience of One on Amazon and download the first chapter for freeThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ian Fardy VP of Marketing at NDC.  Stuff we discuss:Becoming a “resource center” for your customers and prospectsHow NDC uses podcasting to foreground the “human side of business”Why it’s OK to take your business seriously but not take yourself too seriouslyLearn more about NDC Connect with Ian on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Blake Adams VP of Marketing at Florence.  Stuff we discuss:Using events, retreats, and virtual roundtables to build community for your prospectsCreating opportunities for engagementHow creating communities and engagement opportunities leads to referralsHow Florence uses podcasting to generate leads, shorten sales cycles, and develop thought leadershipThe marketing value of creating value for prospects before asking for anything in returnLearn more about Florence Connect with Blake on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Bill Potter VP of Marketing and Sales at Rampiva.  Stuff we discuss:Building trust by authentically representing yourself and your product/serviceThe payoff of investing in educating your marketUsing customer feedback and data to give prospects a reasonable expectation of what they can expect from your product/serviceThe value of technical fluency with numbers and data and being able to explain data to non-expertsLearn more about RampivaConnect with Bill on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Cori Wamsley CEO of Aurora Corialis Publishing. Stuff we discuss:The benefit of simply talking to people and asking questions without trying to sell them anythingEarning prospects’ trust by showing instead of tellingWhy it’s important to take a stand on issues in your industryLearn more about Aurora Corialis PublishingConnect with Cori on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Tim Whiting VP of marketing at Label Insight.  Stuff we discuss:Importance of educating your prospectsThe value of webinars for B2B engagementUnique marketing challenges with CPG brands and retailers Learn more about Label InsightConnect with Tim on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Amanda Forgione, VP of marketing at 614 Group.  Stuff we discuss:Knowing your prospects’ specific needs within the context of market trendsUsing Slack as a community building channelHow being “other-oriented” is a competitive advantageLearn more about 614 GroupConnect with Amanda on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.