B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
Sep 15, 2021 • 15min
Personifying your audience w/ Melyssa Nocar
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Melyssa Nocar, Sr VP of Marketing at Level Ex.Highlights:Striving to understand and personify the audienceEngaging prospects in ways that align with their goals, values, and prioritiesThe importance of being nimble and collaborativeLearn more about Level Ex Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Sep 14, 2021 • 19min
Making complex topics accessible for a non-expert audience w/ Amy Endemann
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Amy Endemann, VP of Marketing at Apollo Neuro.Highlights:Making complex science accessible to non-expertsUsing storytelling to make science intelligibleThe marketing value of being a guest on podcastsLearn more about Apollo NeuroConnect with Amy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Sep 12, 2021 • 16min
Learning to speak your prospects' "language" w/ Marilyn Mead
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Marilyn Mead, VP of Marketing at Winmo.Highlights:· How to learn your prospects’ “language”· Recognizing “business triggers”· How the Winmo podcast has evolved to become a valued resource on industry trends Learn more about Winmo Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Sep 10, 2021 • 11min
Strategies for human connection in a digital world w/ Emily Mertz
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Emily Mertz, VP of Marketing at Slice Labs about how their podcast, Freshly Sliced, helps them connect with prospects and have genuine conversations that can lead to business.Learn more about Slice Labs Connect with Emily on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Sep 8, 2021 • 16min
Creating crisp, clear, and targeted outreach w/ Caitie Cunningham
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Caitie Cunningham, VP of Marketing and Operations at CMRG, about making your messaging a little “cheeky” and giving it personality.Learn more about CMRG Connect with Caitie on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Sep 5, 2021 • 21min
Breaking out of the "messy middle" of the buyer's journey w/ Seraj Bharwani
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seraj Bharwani Chief Strategy Officer at AcuityAds. Stuff we discuss:Importance of engaging the audience throughout the journeyChallenge of fragmentation Managing the mid-funnel gap. i.e. "The messy middle"Messaging, consistency, and getting over barriers Learn more about AcuityAds Connect with Seraj on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Sep 3, 2021 • 11min
Connecting with prospects through podcasting w/ Jenn Steele
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Jenn Steele VP of Marketing at Reprise. Stuff we discuss:Making prospects aware of your solution when you don’t fit neatly in a categoryUsing podcasting as an account-based marketing strategyHow engaging with prospects in the context of their online communities provides deep insights into their likes and dislikesLearn more about Reprise Connect with Jenn on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Aug 31, 2021 • 17min
Maximizing webinar value w/ Melodie Terry
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Melodie Terry VP of Marketing at SupplyPike. Stuff we discuss:Focusing webinar content on prospects’ problems and desired outcomea, not on your solutionProducing marketing content that doesn’t feel like a bait and switchWebinar planning strategyHow SupplyPike increased demo requests by 200%The value of giving before taking and providing value before pitching Learn more about SupplyPike Connect with Melodie on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Aug 29, 2021 • 14min
Killing it with direct mail w/ Chuck Moxley
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Chuck Moxley Senior VP of Marketing at Mobivity. Stuff we discuss:Mobivity’s webinar strategyThe value of direct mail to cut through the digital noiseConnecting with the people behind the dataChuck’s soon-to-be published book, AndAudience of OneLearn more about Mobivity Connect with Chuck on LinkedIn Pre-order Audience of One on Amazon and download the first chapter for freeThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Aug 27, 2021 • 16min
Being a resource for your customers and prospects w/ Ian Fardy
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ian Fardy VP of Marketing at NDC. Stuff we discuss:Becoming a “resource center” for your customers and prospectsHow NDC uses podcasting to foreground the “human side of business”Why it’s OK to take your business seriously but not take yourself too seriouslyLearn more about NDC Connect with Ian on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
