Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Melodie Terry VP of Marketing at SupplyPike.
Stuff we discuss:
- Focusing webinar content on prospects’ problems and desired outcomea, not on your solution
- Producing marketing content that doesn’t feel like a bait and switch
- Webinar planning strategy
- How SupplyPike increased demo requests by 200%
- The value of giving before taking and providing value before pitching
Learn more about SupplyPike
Connect with Melodie on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing