B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Latest episodes

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Sep 23, 2021 • 23min

Authentic messaging with remotely recorded video w/ Jennifer Burak

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jennifer Burak, VP of Marketing at Socialive. Highlights:Leveraging video as a talent acquisition toolProducing authentic videos that resonated with your audienceEngaging different audience personasUnderstanding who your audience is and what they care aboutBeing more vulnerable and less transactional Learn more about SocialiveConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 22, 2021 • 21min

Building trust with prospects w/ Ned Caron

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ned Caron, VP of Marketing at Gray Associates. Building trust with prospectsHow building trust better positions your brand as a thought leader“Data-informed” vs “Data-driven”Learn more about Gray Associates Connect with Ned on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 21, 2021 • 18min

Achieving authentic engagement through educating your prospects w/ Dana Freker Doody

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Dana Freker Doody,  VP of Marketing and Communications at JUNO.  The value of being authentic in brand developmentEducating sales teams about the buyer experienceThe importance of building the right teamLearn more about JUNO Connect with Dana on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 19, 2021 • 21min

Meeting prospects where they are w/ Kortney Osborne

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Kortney Osborne, VP of Marketing at Weave HQ.  Meet prospects where they are instead of trying to market everywhereProviding value before sellingUsing Facebook to engage HVAC professionals & electriciansThe continuing value of direct mailWalking through your own sales/buying processLearn more about Weave HQ Connect with Kortney on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 16, 2021 • 25min

Facilitating digital transformation for manufacturers w/ Nancy O'Leary

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Nancy O’Leary, Director of Marketing Strategy at Custom Direct.Highlights:Strategies for getting value from LinkedIn postsDifference between a post and an articleThe benefits of using a content calendarLearn more about Custom DirectConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 15, 2021 • 15min

Personifying your audience w/ Melyssa Nocar

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Melyssa Nocar, Sr VP of Marketing at Level Ex.Highlights:Striving to understand and personify the audienceEngaging prospects in ways that align with their goals, values, and prioritiesThe importance of being nimble and collaborativeLearn more about Level Ex Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 14, 2021 • 19min

Making complex topics accessible for a non-expert audience w/ Amy Endemann

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Amy Endemann, VP of Marketing at Apollo Neuro.Highlights:Making complex science accessible to non-expertsUsing storytelling to make science intelligibleThe marketing value of being a guest on podcastsLearn more about Apollo NeuroConnect with Amy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 12, 2021 • 16min

Learning to speak your prospects' "language" w/ Marilyn Mead

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Marilyn Mead, VP of Marketing at Winmo.Highlights:·       How to learn your prospects’ “language”·       Recognizing “business triggers”·       How the Winmo podcast has evolved to become a valued resource on industry trends  Learn more about Winmo Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 10, 2021 • 11min

Strategies for human connection in a digital world w/ Emily Mertz

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Emily Mertz, VP of Marketing at Slice Labs about how their podcast, Freshly Sliced, helps them connect with prospects and have genuine conversations that can lead to business.Learn more about Slice Labs Connect with Emily on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Sep 8, 2021 • 16min

Creating crisp, clear, and targeted outreach w/ Caitie Cunningham

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Caitie Cunningham, VP of Marketing and Operations at CMRG, about making your messaging a little “cheeky” and giving it personality.Learn more about CMRG Connect with Caitie on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

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