B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Josh Allen, VP of Marketing at Location3.Highlights:Combining technology with the human element to drive businessUnderstanding the needs of individual franchiseesHelping franchisees integrate marktech and adtech platformsLearn more about Location3Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Walker, SR VP of Marketing at Keyfactor. Highlights:Using intent data to drive marketing and marketing/sales alignmentRecognizing buying intent signalsUpdating and validating buyer personasLearn more about KeyfactorConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Turner, an author, professor, and CEO who specializes in leadership.Highlights:The art and science of hyper-personalized marketingAuthenticity in advertisingHow 1-to-1 marketing works for B2B marketersLearn more about Jamie Connect with guest on LinkedInPre-order Jamie’s latest book, An Audience of OneThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Mason Dorner, VP of Marketing at Stax.Highlights:Connecting with busy small business ownersThe strategy behind company leaders appearing on podcastsLeveraging your CTO to connect with tech prospectsForegrounding the people behind your brand to forge emotion connection with your audienceLearn more about Stax Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Polly Traylor, VP of Marketing at Komprise.Highlights:The continuing relevance of the good old-fashioned phone callThe wisdom of not always talking about your solutionPosition your company as a trusted resource that has more to offer than your products and servicesLearn more about Komprise Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jennifer Burak, VP of Marketing at Socialive. Highlights:Leveraging video as a talent acquisition toolProducing authentic videos that resonated with your audienceEngaging different audience personasUnderstanding who your audience is and what they care aboutBeing more vulnerable and less transactional Learn more about SocialiveConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ned Caron, VP of Marketing at Gray Associates. Building trust with prospectsHow building trust better positions your brand as a thought leader“Data-informed” vs “Data-driven”Learn more about Gray Associates Connect with Ned on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Dana Freker Doody,  VP of Marketing and Communications at JUNO.  The value of being authentic in brand developmentEducating sales teams about the buyer experienceThe importance of building the right teamLearn more about JUNO Connect with Dana on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Kortney Osborne, VP of Marketing at Weave HQ.  Meet prospects where they are instead of trying to market everywhereProviding value before sellingUsing Facebook to engage HVAC professionals & electriciansThe continuing value of direct mailWalking through your own sales/buying processLearn more about Weave HQ Connect with Kortney on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Nancy O’Leary, Director of Marketing Strategy at Custom Direct.Highlights:Strategies for getting value from LinkedIn postsDifference between a post and an articleThe benefits of using a content calendarLearn more about Custom DirectConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.