Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael O’Connell, VP of Marketing at AnyRoad, a data and insights platform for experiential marketing.Highlights:The value of repurposing content throughout multiple channelsFocusing educational content on telling the customer storyThe benefits of Zoom’s webinar platformGating vs. not gating contentLearn more about Anyroad Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jim Dicso, CEO at SundaySky, a video platform providor.Highlights:Why video is better for recall than textTips for integrating video into your overall content strategyThe value of video for talent acquisitionLearn more about SundaySkyConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Elizabeth Irvine, VP of Marketing at MarketMuse.Highlights:·       How to stand out in the exploding martech landscape·       Strategies for controlling the customer journey·       Designing content to deliver ROI·       Building trust and relationsihps with prospects through contentLearn more about MarketMuseConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kari Hanson, VP of Marketing at Spiro, a sales platform designed for supply chain.Highlights:Why Spiro is trying to kill the CRMWhy it’s worth marketing to end usersUsing humor and inside jokes to attract readersLearn more about SpiroConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Adrian Gershom, VP of Marketing at cchange, a B2B marketing agency based in Chicago, a chair of B Local, Illinois, a non-profit that represents B corps in Illinois.Highlights:Developing credibility & trust to connect with purpose-driven leadersEarning trust with an audience by joining their communityEmpowering your audience by building tools for them Learn more about cchange Check out B Local IllinoisConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Josh Allen, VP of Marketing at Location3.Highlights:Combining technology with the human element to drive businessUnderstanding the needs of individual franchiseesHelping franchisees integrate marktech and adtech platformsLearn more about Location3Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Walker, SR VP of Marketing at Keyfactor. Highlights:Using intent data to drive marketing and marketing/sales alignmentRecognizing buying intent signalsUpdating and validating buyer personasLearn more about KeyfactorConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Turner, an author, professor, and CEO who specializes in leadership.Highlights:The art and science of hyper-personalized marketingAuthenticity in advertisingHow 1-to-1 marketing works for B2B marketersLearn more about Jamie Connect with guest on LinkedInPre-order Jamie’s latest book, An Audience of OneThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Mason Dorner, VP of Marketing at Stax.Highlights:Connecting with busy small business ownersThe strategy behind company leaders appearing on podcastsLeveraging your CTO to connect with tech prospectsForegrounding the people behind your brand to forge emotion connection with your audienceLearn more about Stax Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Polly Traylor, VP of Marketing at Komprise.Highlights:The continuing relevance of the good old-fashioned phone callThe wisdom of not always talking about your solutionPosition your company as a trusted resource that has more to offer than your products and servicesLearn more about Komprise Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.