B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Megan Sawle, VP of Research & Marketing, & Chris Sienko, host of “Cyber Work with Infosec” podcast, both at InfoSec, a cybersecurity education company.Highlights:Why Megan puts a premium on content that’s not about the companyHow Infosec uses its podcast to crowdsource ideas and information about the cybersecurity industryHow the podcast drives businessLearn more about InfoSecConnect with Megan Sawle on LinkedInConnect with Chris Sienko  on LinkedInCheck out the Cyber Work podcastThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Danny Greer, Director of Marketing at Close, a CRM built for sales teams.Highlights:The content marketing advantage of adopting a strong point of view about salesCultivating a “raw and real” writing styleUsing podcasting to keep employees engaged and informedLearn more about CloseConnect with Danny Greer on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Wafa Sayeed-Irtiza, VP of Marketing at ACTO, an omnichannel education platform for life sciences.Highlights:Using a podcast to publish a variety of opinions and insights on industry trendsPublishing content across channels to appeal to people with different learning preferencesStarting simply with podcastingLearn more about ActoConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Laura Vestal, VP of Marketing at Invisibly, a company that enables people to take control of and make money from their personal data.Highlights:Educating customers about “data empowerment”Creating content that’s uniquely useful for your audienceRooting marketing decision in strategy & product analyticsLearn more about InvisiblyConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Whitney Burgess, VP of Marketing and Strategy at MPH/Team SI.Highlights:Mixing traditional and digital marketingPodcasting as a thought leadership and networking toolAdvice for marketing teams thinking about starting a podcastLearn more about MPH/Team SIConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael O’Connell, VP of Marketing at AnyRoad, a data and insights platform for experiential marketing.Highlights:The value of repurposing content throughout multiple channelsFocusing educational content on telling the customer storyThe benefits of Zoom’s webinar platformGating vs. not gating contentLearn more about Anyroad Connect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jim Dicso, CEO at SundaySky, a video platform providor.Highlights:Why video is better for recall than textTips for integrating video into your overall content strategyThe value of video for talent acquisitionLearn more about SundaySkyConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Elizabeth Irvine, VP of Marketing at MarketMuse.Highlights:·       How to stand out in the exploding martech landscape·       Strategies for controlling the customer journey·       Designing content to deliver ROI·       Building trust and relationsihps with prospects through contentLearn more about MarketMuseConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kari Hanson, VP of Marketing at Spiro, a sales platform designed for supply chain.Highlights:Why Spiro is trying to kill the CRMWhy it’s worth marketing to end usersUsing humor and inside jokes to attract readersLearn more about SpiroConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Adrian Gershom, VP of Marketing at cchange, a B2B marketing agency based in Chicago, a chair of B Local, Illinois, a non-profit that represents B corps in Illinois.Highlights:Developing credibility & trust to connect with purpose-driven leadersEarning trust with an audience by joining their communityEmpowering your audience by building tools for them Learn more about cchange Check out B Local IllinoisConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.