B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
Nov 1, 2021 • 17min
Planning and getting ROI from a "tentpole" event
Rita Lebedeva, VP of Product Marketing at Rightway, talks about ReWork, a day-long event featuring big names in health care discussing the intersection of work and health.Highlights:The marketing strategy behind hosting a “tentpole” eventPlanning an event from the perspective of an attendeeUsing time between panels as branding opportunitiesCultivating strategic relationships with event speakers and attendeesInvolving your sales team in planning eventsLearn more about RightwayConnect with Rita on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 29, 2021 • 15min
Identifying and engaging the most valuable targets in your audience w/ Richard Grieser
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Richard Grieser, VP of Marketing at Sales Boomerang, a company that notifies lenders when a borrower is ready for a loan. Highlights:How Richard and his team identify the most valuable targetsUsing white papers as a lead magnetThe difference between white papers and blog posts Learn more about Sales Boomerang Connect with guest on LinkedInDownload the Sales Boomerangwhite paper “Cracking the Code”The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 29, 2021 • 15min
Meeting buyers on their own terms w/ Janet Jaiswal
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Janet Jaiswai, VP of Global Marketing at Cloudbeds.Highlights:Avoiding jargon and marketing acronyms when talking to customersHelping buyers better understand their challengesHow accelerated digital transformation has affected buyer expectationsLearn more about CloudbedsConnect with Janet Jaiswai on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 28, 2021 • 16min
Getting a wary, tech-savvy audience to trust your claims w/ Prannay Sethi
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Prannay Sethi, VP of Marketing at Interfaceware, a company that helps healthcare organizations integrate data.Highlights:The value of being transparent and not overpromisingFocusing on quality of leads over quantityHow honesty and transparency results in long-term customer retentionLearn more about InterfacewareConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 27, 2021 • 14min
Helping prospects become thought leaders w/ Michele Reister
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Michele Reister, VP of Marketing at Zaloni.Highlights:The benefits of featuring prospects and helping promote their personal brand“No pitch” demosThe value of doing regular content auditsLearn more about ZaloniConnect with Michele Reister on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 26, 2021 • 19min
Using podcasting as a recruiting tool w/ Charlie Horning
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Charlie Horning, VP of Sales & Marketing at Rootstrap.Highlights:Calibrating language and focus to fit a buyer personaUsing podcasting as a recruiting toolHow podcasting allows for longer-form contentLearn more about RootstrapConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 24, 2021 • 15min
How getting to know your buyers sharpens your messaging w/ Nicole Lindenbaum
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Nicole Lindenbaum, VP of Marketing at Teampay.Highlights:Educating your audience about a new technology or way of doing thingsHow cultivating end-user champions can influence decision-makersUsing customer testimonial to make change seem less riskyLearn more about TeampayConnect with Nicole Lindenbaum on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 22, 2021 • 23min
Why most leaders are poor communicators w/ Paul Glover
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Paul Glover, the No-B.S. Work Performance Coach and the author of WorkQuakeHighlights:Why most leaders lack solid communication and engagement skills and why it mattersHow leaders can learn to become better communicatorsWhat marketers can learn from leadership communication techniquesLearn more about Paul’s No-B.S. Work Performance coaching Connect with guest on LinkedInBuy a copy of Paul’s book, WorkQuakeThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 21, 2021 • 19min
LinkedIn marketing strategy w/ Diana Mulhall
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Diana Mulhall, Assistant VP of Content Marketing at FinLocker, a fintech company whose financial fitness app prepares consumers for a mortgage and for home ownership.Highlights:Using LinkedIn to connect with prospectsStrategies for building thought leadership on LinkedInMining LinkedIn for prospect pain pointsLearn more about FinLockerConnect with Diana Muhall on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Oct 20, 2021 • 14min
Segment your audience to drive content ROI w/ Dave Savoy
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Dave Savoy, VP of Marketing at 1-800Accountant, an online accounting and accounting consultation platform for freelancers and solopreneurs.Highlights:Creating timely contentGeotargeting to get most value from contentTesting content types for effectivenessLearn more about 1-800Accountant Connect with Dave Savoy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
