Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Charlie Horning, VP of Sales & Marketing at Rootstrap.Highlights:Calibrating language and focus to fit a buyer personaUsing podcasting as a recruiting toolHow podcasting allows for longer-form contentLearn more about RootstrapConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Nicole Lindenbaum, VP of Marketing at Teampay.Highlights:Educating your audience about a new technology or way of doing thingsHow cultivating end-user champions can influence decision-makersUsing customer testimonial to make change seem less riskyLearn more about TeampayConnect with Nicole Lindenbaum on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Paul Glover, the No-B.S. Work Performance Coach and the author of WorkQuakeHighlights:Why most leaders lack solid communication and engagement skills and why it mattersHow leaders can learn to become better communicatorsWhat marketers can learn from leadership communication techniquesLearn more about Paul’s No-B.S. Work Performance coaching Connect with guest on LinkedInBuy a copy of Paul’s book, WorkQuakeThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Diana Mulhall, Assistant VP of Content Marketing at FinLocker, a fintech company whose financial fitness app prepares consumers for a mortgage and for home ownership.Highlights:Using LinkedIn to connect with prospectsStrategies for building thought leadership on LinkedInMining LinkedIn for prospect pain pointsLearn more about FinLockerConnect with Diana Muhall on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Dave Savoy, VP of Marketing at 1-800Accountant, an online accounting and accounting consultation platform for freelancers and solopreneurs.Highlights:Creating timely contentGeotargeting to get most value from contentTesting content types for effectivenessLearn more about 1-800Accountant Connect with Dave Savoy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Megan Sawle, VP of Research & Marketing, & Chris Sienko, host of “Cyber Work with Infosec” podcast, both at InfoSec, a cybersecurity education company.Highlights:Why Megan puts a premium on content that’s not about the companyHow Infosec uses its podcast to crowdsource ideas and information about the cybersecurity industryHow the podcast drives businessLearn more about InfoSecConnect with Megan Sawle on LinkedInConnect with Chris Sienko  on LinkedInCheck out the Cyber Work podcastThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Danny Greer, Director of Marketing at Close, a CRM built for sales teams.Highlights:The content marketing advantage of adopting a strong point of view about salesCultivating a “raw and real” writing styleUsing podcasting to keep employees engaged and informedLearn more about CloseConnect with Danny Greer on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Wafa Sayeed-Irtiza, VP of Marketing at ACTO, an omnichannel education platform for life sciences.Highlights:Using a podcast to publish a variety of opinions and insights on industry trendsPublishing content across channels to appeal to people with different learning preferencesStarting simply with podcastingLearn more about ActoConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Laura Vestal, VP of Marketing at Invisibly, a company that enables people to take control of and make money from their personal data.Highlights:Educating customers about “data empowerment”Creating content that’s uniquely useful for your audienceRooting marketing decision in strategy & product analyticsLearn more about InvisiblyConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Whitney Burgess, VP of Marketing and Strategy at MPH/Team SI.Highlights:Mixing traditional and digital marketingPodcasting as a thought leadership and networking toolAdvice for marketing teams thinking about starting a podcastLearn more about MPH/Team SIConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.