Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.Highlights:Using data and backing up claims to create content that your audience trustsHaving internal subject matters experts write contentWhy so much content doesn’t engender trustsWhy having trustworthy content mattersLearn more about Calero-MDSLConnect with Stephanie O'Malley on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Blake Bayardo, VP of Marketing & Communications at RevoTRAC talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about social exchange theory.Highlights:Defining social exchange theoryHow Blake and his team use social exchange theory to build relationships with decision makersFirst steps toward making your marketing more personalizedLearn more about RevoTRACConnect with Blake Bayardo on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Robert Helstrom, Sr VP of Marketing at Sightly, a digital marketing technology and services firm, talks Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about developing a Voice of the Customer program.Highlights:The value of Voice of the Customer program feedback and strategies for using the dataHow the program enables Robert and his team to learn more about their market and audienceThe first steps toward creating a Voice of the Customer ProgramLearn more about Sightly Connect with Robert on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Josh Reese, Senior VP at Paramount & Co. talks with Jeremy Shere, founder of Tribal Knowledge Podcasting, about marketing to a new sector.Highlights:How Josh and his team connect with athletic directors, facility managers, and other members of their niche audienceStrategies for educating a new audience with case studiesLearn more about Paramount & Co.Connect with Josh Reese on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, talks about why “chest pounding” marketing doesn’t work anymore.Highlights:Shifting from focus on products to solving customers problemsMarketing to end users as well as decision makersLearn more about Amerisure InsuranceConnect with Ryan Craig on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Rita Lebedeva, VP of  Product Marketing at Rightway, talks about ReWork, a day-long event featuring big names in health care discussing the intersection of work and health.Highlights:The marketing strategy behind hosting a “tentpole” eventPlanning an event from the perspective of an attendeeUsing time between panels as branding opportunitiesCultivating strategic relationships with event speakers and attendeesInvolving your sales team in planning eventsLearn more about RightwayConnect with Rita on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Richard Grieser, VP of Marketing at Sales Boomerang, a company that notifies lenders when a borrower is ready for a loan. Highlights:How Richard and his team identify the most valuable targetsUsing white papers as a lead magnetThe difference between white papers and blog posts Learn more about Sales Boomerang Connect with guest on LinkedInDownload the Sales Boomerangwhite paper “Cracking the Code”The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Janet Jaiswai, VP of Global Marketing at Cloudbeds.Highlights:Avoiding jargon and marketing acronyms when talking to customersHelping buyers better understand their challengesHow accelerated digital transformation has affected buyer expectationsLearn more about CloudbedsConnect with Janet Jaiswai on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Prannay Sethi, VP of Marketing at Interfaceware, a company that helps healthcare organizations integrate data.Highlights:The value of being transparent and not overpromisingFocusing on quality of leads over quantityHow honesty and transparency results in long-term customer retentionLearn more about InterfacewareConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Michele Reister, VP of Marketing at Zaloni.Highlights:The benefits of featuring prospects and helping promote their personal brand“No pitch” demosThe value of doing regular content auditsLearn more about ZaloniConnect with Michele Reister on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.