B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.Highlights:How working with sales can help bridge the gap between marketing leaders and end usersMarketing as a sales enablement functionFirst steps towards better sales-marketing alignmentLearn more about lapetus HoldingsConnect with Sally Lechin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

James McDougal, VP of Marketing at Paul Davis Restoration, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about staying in touch with leads without annoying them.Highlights:Reading the signs to know when to cut a sales presentation shortWhy listening matters and how to improve listening skillsWhy you need to know what your customers don’t like about youLearn more about Paul Davis RestorationConnect with James McDougal on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Allyson Havener, VP of Marketing at TrustRadius, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the importance of consistency across multiple marketing channels.Highlights:Strategies for maintaining consistency across various channelsThe dangers of “over-fluffing” your messageThe benefit of doing a content auditLearn more about TrustRadiusConnect with Allyson Havener on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Araks Nalbandyan, Director of Digital Marketing at 10Web.io., talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting,  about influencer marketing.Highlights:How Araks and her team cultivated relationships with influencers in their industryFinding influencers in your industryMeasuring influencer marketing ROILearn more about 10Web.ioConnect with Araks Nalbandyan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Carol Bettencourt, VP of Marketing at Chyron, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the power authenticity.Highlights:How Carol defines “authenticity”The intersection of authenticity and usefulnessAuthenticity drives a sense of purposeLearn more about ChyronConnect with Carol Bettencourt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.Highlights:Using data and backing up claims to create content that your audience trustsHaving internal subject matters experts write contentWhy so much content doesn’t engender trustsWhy having trustworthy content mattersLearn more about Calero-MDSLConnect with Stephanie O'Malley on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Blake Bayardo, VP of Marketing & Communications at RevoTRAC talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about social exchange theory.Highlights:Defining social exchange theoryHow Blake and his team use social exchange theory to build relationships with decision makersFirst steps toward making your marketing more personalizedLearn more about RevoTRACConnect with Blake Bayardo on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Robert Helstrom, Sr VP of Marketing at Sightly, a digital marketing technology and services firm, talks Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about developing a Voice of the Customer program.Highlights:The value of Voice of the Customer program feedback and strategies for using the dataHow the program enables Robert and his team to learn more about their market and audienceThe first steps toward creating a Voice of the Customer ProgramLearn more about Sightly Connect with Robert on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Josh Reese, Senior VP at Paramount & Co. talks with Jeremy Shere, founder of Tribal Knowledge Podcasting, about marketing to a new sector.Highlights:How Josh and his team connect with athletic directors, facility managers, and other members of their niche audienceStrategies for educating a new audience with case studiesLearn more about Paramount & Co.Connect with Josh Reese on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, talks about why “chest pounding” marketing doesn’t work anymore.Highlights:Shifting from focus on products to solving customers problemsMarketing to end users as well as decision makersLearn more about Amerisure InsuranceConnect with Ryan Craig on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.