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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Marketing to humans by being human in your marketing w/ Ryan Craig
Nov 2, 2021
23:37
Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, talks about why “chest pounding” marketing doesn’t work anymore.
Highlights:
- Shifting from focus on products to solving customers problems
- Marketing to end users as well as decision makers
Learn more about Amerisure Insurance
Connect with Ryan Craig on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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