Robert Helstrom, Sr VP of Marketing at Sightly, a digital marketing technology and services firm, talks Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about developing a Voice of the Customer program.
Highlights:
- The value of Voice of the Customer program feedback and strategies for using the data
- How the program enables Robert and his team to learn more about their market and audience
- The first steps toward creating a Voice of the Customer Program
Learn more about Sightly
Connect with Robert on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing