Robert Helstrom, Sr VP of Marketing at Sightly, a digital marketing technology and services firm, talks Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about developing a Voice of the Customer program.

Highlights:

• The value of Voice of the Customer program feedback and strategies for using the data
• How the program enables Robert and his team to learn more about their market and audience
• The first steps toward creating a Voice of the Customer Program

Learn more about Sightly 

Connect with Robert on LinkedIn

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