Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.

Highlights:

• Using data and backing up claims to create content that your audience trusts
• Having internal subject matters experts write content
• Why so much content doesn’t engender trusts
• Why having trustworthy content matters

Learn more about Calero-MDSL

Connect with Stephanie O'Malley on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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