Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.
Highlights:
- Using data and backing up claims to create content that your audience trusts
- Having internal subject matters experts write content
- Why so much content doesn’t engender trusts
- Why having trustworthy content matters
Learn more about Calero-MDSL
Connect with Stephanie O'Malley on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing