Blake Bayardo, VP of Marketing & Communications at RevoTRAC talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about social exchange theory.
Highlights:
- Defining social exchange theory
- How Blake and his team use social exchange theory to build relationships with decision makers
- First steps toward making your marketing more personalized
Learn more about RevoTRAC
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing