The value and power of authenticity in marketing w/ Carol Bettencourt

Carol Bettencourt, VP of Marketing at Chyron, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the power authenticity.

Highlights:

• How Carol defines “authenticity”
• The intersection of authenticity and usefulness
• Authenticity drives a sense of purpose

Learn more about Chyron

Connect with Carol Bettencourt on LinkedIn

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