Harrison Montgomery, VP of Marketing at Aireal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the company’s podcast, Groundbreakers.Highlights:How Aireal uses podcasting to educate the industry and learn from industry expertsHow podcasting compares to blogging and videoWhy it’s important to have a plan for your podcast and measurable goalsLearn more about AirealConnect with Harrison Montgomery on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Crystal Wiese, Director of Marketing at QuestionPro, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about using humor and irreverence to compete against larger competitors.Highlights:Surprising your audience without being ridiculousUsing live streaming to out-market competitorsThe value of making yourself uncomfortableLearn more about QuestionProConnect with Crystal Wiese on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Stephanie Barbosa, Senior Director of Marketing at Conquest Planning, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about brand marketing vis a vis product marketing.Highlights:Difference between brand marketing and product-centered marketing and why it mattersHow and why thought leadership plays a central role in brand marketingStrategies for producing high-level thought leadership contentLearn more about Conquest PlanningConnect with Stephanie Barbosa on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Bryan Clayton, CEO & Cofounder of GreenPal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about Highlights:Marketing to a multi-sided marketplace (consumers and service providers)Removing friction between you and your customersLearn more about GreenPalConnect with Bryan Clayton on LinkedIn & InstagramThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Cultivating end-users as evangelists w/ Leslie TylerLeslie Tyler, VP of Sales & Marketing at Edulastic, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about cultivating end-users of your product or service as evangelists.Highlights:Joining your audience’s communityUsing Twitter to engage with teachers and solicit market dataHow a “freemium” model helps build a user base and turn users into championsStarting an “Innovator Team” to get product feedbackLearn more about EdulasticConnect with Leslie Tyler on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.Highlights:How working with sales can help bridge the gap between marketing leaders and end usersMarketing as a sales enablement functionFirst steps towards better sales-marketing alignmentLearn more about lapetus HoldingsConnect with Sally Lechin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

James McDougal, VP of Marketing at Paul Davis Restoration, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about staying in touch with leads without annoying them.Highlights:Reading the signs to know when to cut a sales presentation shortWhy listening matters and how to improve listening skillsWhy you need to know what your customers don’t like about youLearn more about Paul Davis RestorationConnect with James McDougal on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Allyson Havener, VP of Marketing at TrustRadius, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the importance of consistency across multiple marketing channels.Highlights:Strategies for maintaining consistency across various channelsThe dangers of “over-fluffing” your messageThe benefit of doing a content auditLearn more about TrustRadiusConnect with Allyson Havener on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Araks Nalbandyan, Director of Digital Marketing at 10Web.io., talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting,  about influencer marketing.Highlights:How Araks and her team cultivated relationships with influencers in their industryFinding influencers in your industryMeasuring influencer marketing ROILearn more about 10Web.ioConnect with Araks Nalbandyan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Carol Bettencourt, VP of Marketing at Chyron, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the power authenticity.Highlights:How Carol defines “authenticity”The intersection of authenticity and usefulnessAuthenticity drives a sense of purposeLearn more about ChyronConnect with Carol Bettencourt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.