B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Rob Danna, Senior Vice President of Sales and Marketing at ITA Group, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about employee engagement.Highlights:Why Rob thinks that many companies aren't at engaging their employees.How COVID-19 has impacted employee engagement.The most important element of internal communication.The benefits of using a podcast for internal communication.Learn more about ITA GroupConnect with Rob Danna on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Scott Lavery, VP of Marketing at Appsian, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership content strategy.Highlights:How Scott defines “thought leadership” and why objectivity plays a central roleStriking a balance between the educational and transactional goals of thought leadership contentWhy a lot of thought leadership content is mediocre at bestStuff B2B marketers can learn from B2C marketersLearn more about AppsianConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Emily Burroughs, VP of Marketing at BGSF, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about staying consistent across multiple channels and audiences.Highlights:The importance of being intentional with contentUsing surveys to learn about your audienceHow Emily and her team have responded to the “Great Resignation”Why Emily believes that data, not content, is kingLearn more about BGFSConnect with Emily on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Amy Sitnick, VP of Marketing at Greenphire, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about content partnerships. Highlights:Finding content partnersStrategy for creating sponsored content that engages your audienceThe advantage of publishing sponsored contentTips for marketing teams seeking to develop content partnershipsLearn more about GreenphireConnect with Amy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jamie Downey, VP of Marketing at eLuma, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership.Highlights:Creating thought leadership material that people actually want to consumeBalancing brevity and depthMoving thought leadership from the margins to the center of content strategyHow thought leadership helps drive revenueLearn more about eLumaConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Harrison Montgomery, VP of Marketing at Aireal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the company’s podcast, Groundbreakers.Highlights:How Aireal uses podcasting to educate the industry and learn from industry expertsHow podcasting compares to blogging and videoWhy it’s important to have a plan for your podcast and measurable goalsLearn more about AirealConnect with Harrison Montgomery on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Crystal Wiese, Director of Marketing at QuestionPro, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about using humor and irreverence to compete against larger competitors.Highlights:Surprising your audience without being ridiculousUsing live streaming to out-market competitorsThe value of making yourself uncomfortableLearn more about QuestionProConnect with Crystal Wiese on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Stephanie Barbosa, Senior Director of Marketing at Conquest Planning, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about brand marketing vis a vis product marketing.Highlights:Difference between brand marketing and product-centered marketing and why it mattersHow and why thought leadership plays a central role in brand marketingStrategies for producing high-level thought leadership contentLearn more about Conquest PlanningConnect with Stephanie Barbosa on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Bryan Clayton, CEO & Cofounder of GreenPal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about Highlights:Marketing to a multi-sided marketplace (consumers and service providers)Removing friction between you and your customersLearn more about GreenPalConnect with Bryan Clayton on LinkedIn & InstagramThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Cultivating end-users as evangelists w/ Leslie TylerLeslie Tyler, VP of Sales & Marketing at Edulastic, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about cultivating end-users of your product or service as evangelists.Highlights:Joining your audience’s communityUsing Twitter to engage with teachers and solicit market dataHow a “freemium” model helps build a user base and turn users into championsStarting an “Innovator Team” to get product feedbackLearn more about EdulasticConnect with Leslie Tyler on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.