Cultivating end-users as evangelists w/ Leslie Tyler
Leslie Tyler, VP of Sales & Marketing at Edulastic, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about cultivating end-users of your product or service as evangelists.
Highlights:
- Joining your audience’s community
- Using Twitter to engage with teachers and solicit market data
- How a “freemium” model helps build a user base and turn users into champions
- Starting an “Innovator Team” to get product feedback
Learn more about Edulastic
Connect with Leslie Tyler on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing