Jamie Downey, VP of Marketing at eLuma, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership.
Highlights:
- Creating thought leadership material that people actually want to consume
- Balancing brevity and depth
- Moving thought leadership from the margins to the center of content strategy
- How thought leadership helps drive revenue
Learn more about eLuma
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing