B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Scott Forshay, VP of Sales and Marketing at MEDL, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about developing new sales targets in a crowded market.Highlights:Why developing new sales & marketing targets is a priority in a crowded marketStrategies for finding and validating new targetsKnowing when to stop pursuing a new target categoryScott's adventures as a child actor!Learn more about MEDLConnect with Scott Forshay on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kathleen Lewarchick, VP of Marketing at Xngage, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about digital transformation.Highlights:Why marketing needs a seat at the leadership table at the start of a digital transformationHow to convince the C-suite that marketing needs a seat at the tableThe strategy behind the company's Bits & Bytes podcastLearn more about XngageConnect with Kathleen Lewarchickt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Heather Dondis, Director of Thought Leadership and Insights at Harbor Capital Advisors, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about shifting from a product-focused marketing strategy to a thought leadership-focused strategy.Highlights:Shifting from product-focus to thought leadership marketingMaking content more "human"Producing though leadership content that cuts through the noiseLearn more about Harbor Capital AdvisorsConnect with Heather Dondis on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jim Lillig, Digital Marketing Director at Remke Industries, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about Search Engine Optimization (SEO).Highlights:Why most SEO agencies "suck"Why SEO is all about intentBiggest mistakes companies make in regards to SEOLearn more about Remke IndustriesConnect with Jim Lillig on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Amanda Betts, VP of Marketing at SkillGigs, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about building a marketing function from the ground up.Highlights:Practicing "no"Making a business case for content marketing and thought leadershipStrategies for building a kick-ass marketing teamLearn more about SkillGigsConnect with Amanda Betts on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Rebecca Silver, Senior VP of Marketing at LetsGetChecked, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about managing diverse marketing segments.Highlights:The challenges associated with marketing across very diverse audience segments and marketing to B2B and B2C consumers.Managing a variety of marketing segments and ensuring that they are reachedThe importance of being cohesive in your marketing strategies and ensuring consistency in marketing materialsLearn more about LetsGetCheckedConnect with Rebecca Silver on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

David Shenberger, VP of Marketing and Consulting at CAI, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about the importance of ROI for thought leadership.Highlights:Why measuring ROI for thought leadership is importantMethods for measuring though leadership ROIHow to make thought leadership that stands out and captures an audience's attention.Learn more about CAI Connect with David Shenberger on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

James Kotecki, VP of Brand at Infinia ML, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about B2B podcasting.Highlights:How B2B podcasting can help you connect with anyone you want to know Podcast performance metricsHow to get started with podcastingLearn more about Infinia MLConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sheena Shiravi, VP of Marketing at Eaze, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about the differences in marketing a controlled substance.Highlights:The process and benefits of creating billboard advertisements Tracking attribution for billboardsMarketing outside of social mediaUsing Influencer programs to work around social media marketing restrictionsLearn more about EazeConnect with Sheena Shiravi on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Chip Jordan, Director of Business Development and Marketing at Herrero Builders, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about building professional relationships.Highlights:The best approach to developing long lasting professional relationships. Actions to take to develop long lasting relationshipsHow developing meaningful, professional relationships adds valueHow to ensure that the transactional component of a business does not interfere with developing meaningful relationshipsLearn more about Herrero BuildersConnect with Chip Jordan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.