Rebecca Silver, Senior VP of Marketing at LetsGetChecked, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about managing diverse marketing segments.Highlights:The challenges associated with marketing across very diverse audience segments and marketing to B2B and B2C consumers.Managing a variety of marketing segments and ensuring that they are reachedThe importance of being cohesive in your marketing strategies and ensuring consistency in marketing materialsLearn more about LetsGetCheckedConnect with Rebecca Silver on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

David Shenberger, VP of Marketing and Consulting at CAI, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about the importance of ROI for thought leadership.Highlights:Why measuring ROI for thought leadership is importantMethods for measuring though leadership ROIHow to make thought leadership that stands out and captures an audience's attention.Learn more about CAI Connect with David Shenberger on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

James Kotecki, VP of Brand at Infinia ML, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about B2B podcasting.Highlights:How B2B podcasting can help you connect with anyone you want to know Podcast performance metricsHow to get started with podcastingLearn more about Infinia MLConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sheena Shiravi, VP of Marketing at Eaze, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about the differences in marketing a controlled substance.Highlights:The process and benefits of creating billboard advertisements Tracking attribution for billboardsMarketing outside of social mediaUsing Influencer programs to work around social media marketing restrictionsLearn more about EazeConnect with Sheena Shiravi on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Chip Jordan, Director of Business Development and Marketing at Herrero Builders, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about building professional relationships.Highlights:The best approach to developing long lasting professional relationships. Actions to take to develop long lasting relationshipsHow developing meaningful, professional relationships adds valueHow to ensure that the transactional component of a business does not interfere with developing meaningful relationshipsLearn more about Herrero BuildersConnect with Chip Jordan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Rob Danna, Senior Vice President of Sales and Marketing at ITA Group, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about employee engagement.Highlights:Why Rob thinks that many companies aren't at engaging their employees.How COVID-19 has impacted employee engagement.The most important element of internal communication.The benefits of using a podcast for internal communication.Learn more about ITA GroupConnect with Rob Danna on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Scott Lavery, VP of Marketing at Appsian, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership content strategy.Highlights:How Scott defines “thought leadership” and why objectivity plays a central roleStriking a balance between the educational and transactional goals of thought leadership contentWhy a lot of thought leadership content is mediocre at bestStuff B2B marketers can learn from B2C marketersLearn more about AppsianConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Emily Burroughs, VP of Marketing at BGSF, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about staying consistent across multiple channels and audiences.Highlights:The importance of being intentional with contentUsing surveys to learn about your audienceHow Emily and her team have responded to the “Great Resignation”Why Emily believes that data, not content, is kingLearn more about BGFSConnect with Emily on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Amy Sitnick, VP of Marketing at Greenphire, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about content partnerships. Highlights:Finding content partnersStrategy for creating sponsored content that engages your audienceThe advantage of publishing sponsored contentTips for marketing teams seeking to develop content partnershipsLearn more about GreenphireConnect with Amy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jamie Downey, VP of Marketing at eLuma, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership.Highlights:Creating thought leadership material that people actually want to consumeBalancing brevity and depthMoving thought leadership from the margins to the center of content strategyHow thought leadership helps drive revenueLearn more about eLumaConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.