Rebecca Silver, Senior VP of Marketing at LetsGetChecked, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about managing diverse marketing segments.
Highlights:
- The challenges associated with marketing across very diverse audience segments and marketing to B2B and B2C consumers.
- Managing a variety of marketing segments and ensuring that they are reached
- The importance of being cohesive in your marketing strategies and ensuring consistency in marketing materials
Learn more about LetsGetChecked
Connect with Rebecca Silver on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing