B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Erika Brooks, VP of Marketing at Retrium, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about leading with value.Highlights:What "leading with value" meansThe pros and cons of gating contentAlternatives to gate content by asking for email addressesLearn more about RetriumConnect with Erika on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Erin Murray, VP of Marketing at Points, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about engaging multiple personas.Highlights:Engaging multiple personasAligning with the needs and interests of CMOs and CFOsPartnering with your analytics team to craft data-backed messagingLearn more about PointsConnect with Erin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Rhonda Giedt, Director of Marketing Communications & DE&I Chair at Shapeways, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about connecting with an audience that's not super online.Highlights:Researching personas who are not super onlineUsing a blend of digital and "old school" channels to engage an audienceDigital engagement strategies for an audience that's online sometimes, but not all the timeLearn more about ShapewaysConnect with Rhonda Giedt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Mande Miskewycz, owner of RISE, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content marketing strategy for small businesses.Highlights:Why local businesses need to invest in content marketingHow and where to invest in content marketing channelsWhy trying to create content for every social media channel is a bad ideaLearn more about Indiana Small Business Development CenterConnect with Mande  on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jonathan Cramer, VP of Marketing at ActiveWorx, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about transitioning from being primarily a content creator to developing marketing and business strategy.Highlights:The challenges in making the transition from content specialist to marketing leaderHow having hands-on experience creating content helped Jonathan be amore effective leaderWhy writing still matters in a world dominated by images and videoHow becoming a leader requires a different focus and mindsetLearn more about ActiveWorxConnect with Jonathan Cramer on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jake Pickett, Director of Integrated Marketing at Ruoff Mortgage, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about adjusting content in response to changes in the market.Highlights:Jake's strategy for cutting through the noise to engage his audienceLeveraging brand sponsorshipsCutting through personal biases to put yourself in the shoes of your customersLearn more about Ruoff MortgageConnect with Jake on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kristi Perdue, VP of Marketing at OptimEyes AI, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about product-market fit.Highlights:Why founders' initial assumptions about product-market fit are often wrongTalking to your audience to improve product-market fitThe art of listeningLearn more about OptimEyes AIConnect with Kristi on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Eileen Gilbertson, VP of Marketing at Meetup, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about planning a podcast.Highlights:Why Meetup started a podcastInsight into the podcast planning processProduction workflow to stay on the publishing scheduleMeasuring podcast ROILearn more about MeetupConnect with Eileen on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jennifer Vosburgh, VP of Marketing at Tego, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about planning virtual events and making them as engaging as possible.Highlights:Why virtual events are less engaging than in-person eventsIdeas for keeping participants tuned in Why in-person events are bound to return Tech tips for reducing distractionsLearn more about TegoConnect with Jennifer Vosburgh on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Greg Yatman, Director of Growth Marketing at Celona, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.Highlights:How Celona uses their podcast, Wavelength, as a marketing channelUsing video to create podcast episodesGreg's podcast production workflowHow the podcast compliments other marketing channelsWhy Celona leaders appear on other podcastsLearn more about CelonaConnect with Greg Yatman on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.