Jake Pickett, Director of Integrated Marketing at Ruoff Mortgage, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about adjusting content in response to changes in the market.Highlights:Jake's strategy for cutting through the noise to engage his audienceLeveraging brand sponsorshipsCutting through personal biases to put yourself in the shoes of your customersLearn more about Ruoff MortgageConnect with Jake on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kristi Perdue, VP of Marketing at OptimEyes AI, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about product-market fit.Highlights:Why founders' initial assumptions about product-market fit are often wrongTalking to your audience to improve product-market fitThe art of listeningLearn more about OptimEyes AIConnect with Kristi on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Eileen Gilbertson, VP of Marketing at Meetup, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about planning a podcast.Highlights:Why Meetup started a podcastInsight into the podcast planning processProduction workflow to stay on the publishing scheduleMeasuring podcast ROILearn more about MeetupConnect with Eileen on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jennifer Vosburgh, VP of Marketing at Tego, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about planning virtual events and making them as engaging as possible.Highlights:Why virtual events are less engaging than in-person eventsIdeas for keeping participants tuned in Why in-person events are bound to return Tech tips for reducing distractionsLearn more about TegoConnect with Jennifer Vosburgh on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Greg Yatman, Director of Growth Marketing at Celona, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.Highlights:How Celona uses their podcast, Wavelength, as a marketing channelUsing video to create podcast episodesGreg's podcast production workflowHow the podcast compliments other marketing channelsWhy Celona leaders appear on other podcastsLearn more about CelonaConnect with Greg Yatman on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Scott Forshay, VP of Sales and Marketing at MEDL, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about developing new sales targets in a crowded market.Highlights:Why developing new sales & marketing targets is a priority in a crowded marketStrategies for finding and validating new targetsKnowing when to stop pursuing a new target categoryScott's adventures as a child actor!Learn more about MEDLConnect with Scott Forshay on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kathleen Lewarchick, VP of Marketing at Xngage, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about digital transformation.Highlights:Why marketing needs a seat at the leadership table at the start of a digital transformationHow to convince the C-suite that marketing needs a seat at the tableThe strategy behind the company's Bits & Bytes podcastLearn more about XngageConnect with Kathleen Lewarchickt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Heather Dondis, Director of Thought Leadership and Insights at Harbor Capital Advisors, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about shifting from a product-focused marketing strategy to a thought leadership-focused strategy.Highlights:Shifting from product-focus to thought leadership marketingMaking content more "human"Producing though leadership content that cuts through the noiseLearn more about Harbor Capital AdvisorsConnect with Heather Dondis on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jim Lillig, Digital Marketing Director at Remke Industries, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about Search Engine Optimization (SEO).Highlights:Why most SEO agencies "suck"Why SEO is all about intentBiggest mistakes companies make in regards to SEOLearn more about Remke IndustriesConnect with Jim Lillig on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Amanda Betts, VP of Marketing at SkillGigs, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about building a marketing function from the ground up.Highlights:Practicing "no"Making a business case for content marketing and thought leadershipStrategies for building a kick-ass marketing teamLearn more about SkillGigsConnect with Amanda Betts on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.