Erin Murray, VP of Marketing at Points, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about engaging multiple personas.
Highlights:
Engaging multiple personas
Aligning with the needs and interests of CMOs and CFOs
Partnering with your analytics team to craft data-backed messaging
Learn more about Points
Connect with Erin on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing