B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
Mar 4, 2022 • 22min
Marketing in a highly regulated industry w/ Nathan Elson
Nathan Elson, Chief Marketing Officer & Executive Director of Marketing & Business Development at CDF Capital, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing restrictions.Highlights:How industry regulations affect Nathan and his team's marketing effortsHow those restriction influence Nathan's content Marketing campaigns that successfully navigate restrictions and connect with Nathan's audienceLearn more about CDF CapitalConnect with Nathan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Mar 2, 2022 • 17min
Optimizing local marketing ROI w/ Debbie Williams
Debbie Williams, Director of Marketing at Hyperlocology, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about local marketing.Highlights:Keys to getting the most ROI from local marketingCommon mistakes with local marketingThe role of digital marketing for local businesses Learn more about HyperlocologyConnect with Debbie on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Feb 28, 2022 • 37min
Planning a kickass livestream w/ Rachel Moore
Rachel Moore, Director of Social Media & Community at Hubilo, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about livestreaming.Highlights:How to plan for a successful livestreamThe role Rachel plays to host a successful live streamCharacteristics and skills that a successful host has Learn more about HubiloConnect with Rachel on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Feb 25, 2022 • 15min
Writing & publishing articles w/ Marc Mulgram
Marc Mulgrum, Senior VP of Sales & Marketing at Setplex, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about his process for writing and publishing articlesHighlights:Marc's process for coming up with article ideasResearch and planning article writingMeasuring how well an article connects with the audienceLearn more about SetplexConnect with Marc on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Feb 23, 2022 • 18min
Adapting messaging to reflect current events w/ Erin Ruane
Erin Ruane, Executive VP of Marketing at Trader Interactive, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content changing due to supply chain issues.Highlights:How Erin's messaging has changed due to the supply chain issuesHow content marketing is most useful during supple chain challenges Some of the major hurdles that Erin has to navigate regarding the supply chain issues Learn more about Trader InteractiveConnect with Erin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Feb 21, 2022 • 22min
Using content to create community w/ Kevin Leahy
Kevin Leahy, VP of Marketing at Gravyty, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about connecting to an audience.Highlights:How Kevin uses content to create a community Keys to producing content that will connect you to an audienceUtilizing audience feedback to create a better connection Learn more about GravytyConnect with Kevin Leahy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Feb 18, 2022 • 24min
Podcasting as a storytelling medium w/ Sherri Schwartz
Sherri Schwartz, Interim Chief Marketing Officer at First Orion, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about storytelling.Highlights:How Sherri uses stories to get an audience's attention on a productBasic elements of a strong storyHow podcasting allows Sherri to deliver stories to consumers in a convenient wayLearn more about First OrionConnect with Sherri on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Feb 16, 2022 • 22min
Workshopping new personas w/ Richard Dark
Richard Dark, VP of Global Marketing at NextGate, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.Highlights:How Richard and his team develop and test new personas Signs that a persona needs tweakingHow Richard transformed marketing at NextGate Learn more about NextGateConnect with Richard on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Feb 14, 2022 • 33min
You don't need to be on every social channel w/ Joe Koller
Joe Koller, founder of Slot Right Marketing, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.Highlights:Joe answers common question startups have about marketing Breaking down the assumption that companies need the hottest new social networkThe best ways to get B2B engagement Learn more about Slot Right MarketingConnect with Joe on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Feb 11, 2022 • 27min
Creating and testing new personas w/ Chanan Averbuch
Chanan Averbuch, Executive VP of the Americas at Primeview, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating and testing new personas.Highlights:Determining relevant decision makers for a new offeringStrategies for developing new personasTesting and tweaking personasLearn more about PrimeviewConnect with Chanan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
