Kevin Leahy, VP of Marketing at Gravyty, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about connecting to an audience.Highlights:How Kevin uses content to create a community Keys to producing content that will connect you to an audienceUtilizing audience feedback to create a better connection Learn more about GravytyConnect with Kevin Leahy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sherri Schwartz, Interim Chief Marketing Officer at First Orion, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about storytelling.Highlights:How Sherri uses stories to get an audience's attention on a productBasic elements of a strong storyHow podcasting allows Sherri to deliver stories to consumers in a convenient wayLearn more about First OrionConnect with Sherri on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Richard Dark, VP of Global Marketing at NextGate, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.Highlights:How Richard and his team develop and test new personas Signs that a persona needs tweakingHow Richard transformed marketing at NextGate Learn more about NextGateConnect with Richard on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Joe Koller, founder of Slot Right Marketing, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.Highlights:Joe answers common question startups have about marketing Breaking down the assumption that companies need the hottest new social networkThe best ways to get B2B engagement Learn more about Slot Right MarketingConnect with Joe on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Chanan Averbuch, Executive VP of the Americas at Primeview, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating and testing new personas.Highlights:Determining relevant decision makers for a new offeringStrategies for developing new personasTesting and tweaking personasLearn more about PrimeviewConnect with Chanan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Erika Brooks, VP of Marketing at Retrium, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about leading with value.Highlights:What "leading with value" meansThe pros and cons of gating contentAlternatives to gate content by asking for email addressesLearn more about RetriumConnect with Erika on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Erin Murray, VP of Marketing at Points, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about engaging multiple personas.Highlights:Engaging multiple personasAligning with the needs and interests of CMOs and CFOsPartnering with your analytics team to craft data-backed messagingLearn more about PointsConnect with Erin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Rhonda Giedt, Director of Marketing Communications & DE&I Chair at Shapeways, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about connecting with an audience that's not super online.Highlights:Researching personas who are not super onlineUsing a blend of digital and "old school" channels to engage an audienceDigital engagement strategies for an audience that's online sometimes, but not all the timeLearn more about ShapewaysConnect with Rhonda Giedt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Mande Miskewycz, owner of RISE, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content marketing strategy for small businesses.Highlights:Why local businesses need to invest in content marketingHow and where to invest in content marketing channelsWhy trying to create content for every social media channel is a bad ideaLearn more about Indiana Small Business Development CenterConnect with Mande  on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jonathan Cramer, VP of Marketing at ActiveWorx, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about transitioning from being primarily a content creator to developing marketing and business strategy.Highlights:The challenges in making the transition from content specialist to marketing leaderHow having hands-on experience creating content helped Jonathan be amore effective leaderWhy writing still matters in a world dominated by images and videoHow becoming a leader requires a different focus and mindsetLearn more about ActiveWorxConnect with Jonathan Cramer on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.