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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Workshopping new personas w/ Richard Dark
Feb 16, 2022
22:15
Richard Dark, VP of Global Marketing at NextGate, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.
Highlights:
- How Richard and his team develop and test new personas
- Signs that a persona needs tweaking
- How Richard transformed marketing at NextGate
Learn more about NextGate
Connect with Richard on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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