Julie Halgren, VP of Marketing at Nexben, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about persuading a hesitant audience.Highlights:Julie's strategy to break down an audience's resistance to changeSuccessful methods that are able to persuade an audience to take a chance on a new productHow Julie breaks through the noise to grab an audience's attentionLearn more about NexbenConnect with Julie on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Minami Rojas, VP of Growth and Marketing at Moogsoft, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing to software engineers.Highlights:How Minami markets to a skeptical software engineersMarketing that has worked with a skeptical audienceMoogsoft's strategies for cutting through the noise and reaching a highly informed audienceLearn more about MoogoftConnect with Minami on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Keith Juhola, Senior VP of Sales & Marketing at Old Mill Brick, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about presentation-based marketing for reaching a skeptical audience.Highlights:Keith's strategies for engaging a skeptical audience How in-person presentations help Keith reach a skeptical audienceHow COVID-19 has affected presentation-based marketing Learn more about Old Mill BrickConnect with Keith on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kristy DelMuto, Senior Director of Strategic Marketing at LLR  Partners, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about earning the right to have a conversation with buyers.Highlights:Why marketers need to earn the right to ask for buyers' time and attentionHow marketing helps earn the right by first earning trustExamples of marketing pieces and messaging that have enables LLR to build relationships with foundersLearn more about LLR PartnersConnect with Kristy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

George Sens, VP of Sales & Marketing at Authvia, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing the why.Highlights:Why George pivoted Authvia marketing efforts to focus on the "Why" Risks associated with not focusing on the "Why"How incorporating the "Why" raises the value of marketing contentLearn more about AuthviaConnect with George on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Janis Rossi, Co-Founder & Senior VP of Marketing at ROVR Score, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing development.Highlights:Janis' Strategy for allocating marketing budget in the early stages of developmentChannels and strategies providing the most ROI at this early pointDeveloping a marketing plan for the next few years with built-in flexibility Learn more about ROVR ScoreConnect with Janis on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Roger Welch, Senior Director of Marketing at Dataquest.io, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about domain relevance.Highlights:How domain relevance gives Dataquiest.io an advantage in marketingHow Roger learns about the needs of specific accountsHow Roger uses the fine-tuned solutions Dataquest provides in messagingLearn more about Dataquest.ioConnect with Roger on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Molly Presley, Senior VP of Marketing at Hammerspace, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership.Highlights:What thought leadership means to MollyStrategies to create thought leadership that decision makers valueHow Molly and her team create thought leadership that cuts through the noiseLearn more about HammerspaceConnect with Molly on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jimmy Glenn, Assistant VP of Marketing at Kwik Mortgage Corporation, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about moving from relationship-based to direct to consumer marketing.Highlights:Why Jimmy decided to change from relationship-based marketing to direct to consumer marketingJimmy's experience getting internal buy in for the new marketing approachThe most important lessons in transforming marketing Learn more about Kwik Mortgage Corperation Connect with Jimmy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Scott Thomas, Senior VP Marketing at WorthPoint, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about podcasting.Highlights:The role that podcasting plays in Scott's marketing strategyPodcast production processKey elements to make a podcast successfulLearn more about WorthPointConnect with Scott on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.