B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Latest episodes

undefined
Mar 21, 2022 • 11min

Title: Allocating marketing resources at an early stage startup w/ Janis Rossi

Janis Rossi, Co-Founder & Senior VP of Marketing at ROVR Score, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing development.Highlights:Janis' Strategy for allocating marketing budget in the early stages of developmentChannels and strategies providing the most ROI at this early pointDeveloping a marketing plan for the next few years with built-in flexibility Learn more about ROVR ScoreConnect with Janis on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Mar 16, 2022 • 13min

Achieving domain relevance w/ Roger Welch

Roger Welch, Senior Director of Marketing at Dataquest.io, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about domain relevance.Highlights:How domain relevance gives Dataquiest.io an advantage in marketingHow Roger learns about the needs of specific accountsHow Roger uses the fine-tuned solutions Dataquest provides in messagingLearn more about Dataquest.ioConnect with Roger on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Mar 14, 2022 • 19min

Thought leadership that stands out w/ Molly Presley

Molly Presley, Senior VP of Marketing at Hammerspace, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership.Highlights:What thought leadership means to MollyStrategies to create thought leadership that decision makers valueHow Molly and her team create thought leadership that cuts through the noiseLearn more about HammerspaceConnect with Molly on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Mar 9, 2022 • 17min

Moving from relationship-based to direct to consumer marketing w/ Jimmy Glenn

Jimmy Glenn, Assistant VP of Marketing at Kwik Mortgage Corporation, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about moving from relationship-based to direct to consumer marketing.Highlights:Why Jimmy decided to change from relationship-based marketing to direct to consumer marketingJimmy's experience getting internal buy in for the new marketing approachThe most important lessons in transforming marketing Learn more about Kwik Mortgage Corperation Connect with Jimmy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Mar 7, 2022 • 30min

The marketing value of podcasting

Scott Thomas, Senior VP Marketing at WorthPoint, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about podcasting.Highlights:The role that podcasting plays in Scott's marketing strategyPodcast production processKey elements to make a podcast successfulLearn more about WorthPointConnect with Scott on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Mar 4, 2022 • 22min

Marketing in a highly regulated industry w/ Nathan Elson

Nathan Elson, Chief Marketing Officer & Executive Director of Marketing & Business Development at CDF Capital, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing restrictions.Highlights:How industry regulations affect Nathan and his team's marketing effortsHow those restriction influence Nathan's content Marketing campaigns that successfully navigate restrictions and connect with Nathan's audienceLearn more about CDF CapitalConnect with Nathan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Mar 2, 2022 • 17min

Optimizing local marketing ROI w/ Debbie Williams

Debbie Williams, Director of Marketing at Hyperlocology, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about local marketing.Highlights:Keys to getting the most ROI from local marketingCommon mistakes with local marketingThe role of digital marketing for local businesses Learn more about HyperlocologyConnect with Debbie on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Feb 28, 2022 • 37min

Planning a kickass livestream w/ Rachel Moore

Rachel Moore, Director of Social Media & Community at Hubilo, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about livestreaming.Highlights:How to plan for a successful livestreamThe role Rachel plays to host a successful live streamCharacteristics and skills that a successful host has   Learn more about HubiloConnect with Rachel on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Feb 25, 2022 • 15min

Writing & publishing articles w/ Marc Mulgram

Marc Mulgrum, Senior VP of Sales & Marketing at Setplex, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about his process for writing and publishing articlesHighlights:Marc's process for coming up with article ideasResearch and planning article writingMeasuring how well an article connects with the audienceLearn more about SetplexConnect with Marc on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
undefined
Feb 23, 2022 • 18min

Adapting messaging to reflect current events w/ Erin Ruane

Erin Ruane, Executive VP of Marketing at Trader Interactive, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content changing due to supply chain issues.Highlights:How Erin's messaging has changed due to the supply chain issuesHow content marketing is most useful during supple chain challenges Some of the major hurdles that Erin has to navigate regarding the supply chain issues Learn more about Trader InteractiveConnect with Erin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode