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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Breaking down resistance to change w/ Julie Halgren
Apr 1, 2022
18:45
Julie Halgren, VP of Marketing at Nexben, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about persuading a hesitant audience.
Highlights:
- Julie's strategy to break down an audience's resistance to change
- Successful methods that are able to persuade an audience to take a chance on a new product
- How Julie breaks through the noise to grab an audience's attention
Learn more about Nexben
Connect with Julie on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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