Jimmy Glenn, Assistant VP of Marketing at Kwik Mortgage Corporation, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about moving from relationship-based to direct to consumer marketing.
Highlights:
- Why Jimmy decided to change from relationship-based marketing to direct to consumer marketing
- Jimmy's experience getting internal buy in for the new marketing approach
- The most important lessons in transforming marketing
Learn more about Kwik Mortgage Corperation
Connect with Jimmy on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing