George Sens, VP of Sales & Marketing at Authvia, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing the why.
Highlights:
- Why George pivoted Authvia marketing efforts to focus on the "Why"
- Risks associated with not focusing on the "Why"
- How incorporating the "Why" raises the value of marketing content
Learn more about Authvia
Connect with George on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing