Janis Rossi, Co-Founder & Senior VP of Marketing at ROVR Score, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing development.

Highlights:

• Janis' Strategy for allocating marketing budget in the early stages of development
• Channels and strategies providing the most ROI at this early point
• Developing a marketing plan for the next few years with built-in flexibility 

Learn more about ROVR Score

Connect with Janis on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.