Janis Rossi, Co-Founder & Senior VP of Marketing at ROVR Score, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing development.
Highlights:
- Janis' Strategy for allocating marketing budget in the early stages of development
- Channels and strategies providing the most ROI at this early point
- Developing a marketing plan for the next few years with built-in flexibility
Learn more about ROVR Score
Connect with Janis on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing