B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
Apr 29, 2022 • 19min
B2B Facebook marketing w/ Jack Thurston
Jack Thurston, VP of Marketing at ButcherJoseph & Co., talks with Jeremy about B2B Facebook marketing.Highlights:How Jack leverages Facebook to engage prospectsHow NOT to engage B2B prospects on FacebookLearn more about ButcherJoseph & Co.Connect with Jack on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 27, 2022 • 29min
Selling tech founders on the value of marketing w/ Greg Hooven & Rod Griffith
Greg Hooven, President at MarketReach, and Rod Griffith, Chief Client Officer & Co-founder at MarketReach, talk with Jeremy about the value of marketing.Highlights:Some common misconceptions about marketing How to sell tech founders on the value of marketing Common mistakes B2B companies make with marketing Learn more about MarketReachConnect with Greg on LinkedInConnect with Rod on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 25, 2022 • 34min
The art & science of cold calling w/ Chris Beall
Chris Beall, CEO at ConnectAndSell, talks with Jeremy about the art & science of cold calling.Highlights:Using "tactical empathy" forcold calling How to gain someone's trust in a cold call How Chris's strategy works in practice Learn more about ConnectandSellConnect with Chris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 20, 2022 • 24min
Determining in-market prospects w/ Will Devlin
WillDevlin, VP of Marketing at MessageGears, talks with Jeremy about marketing to in-market prospects.Highlights:Strategies for figuring out which of will prospects are in-market How knowing who is in-market affects MessageGears' content and messagingThe marketing value of podcasting Learn more about MessageGearsConnect with Willon LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 18, 2022 • 25min
Messaging through multiple channels w/ Kendall Bazan
Kendall Bazan, CMO at Fund That Flip, talks with Jeremy about marketing through multiple channels.Highlights:Strategies for staying consistent with messaging and content with competing priorities and channelsWhat Kendall does to ensure that her content engages with her audienceWhen multiple channels becomes a hinderance instead of a benefitLearn more about Fund That FlipConnect with Kendall on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 13, 2022 • 19min
Going small to go deep w/ William Davis
William Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy.Highlights:What "going small to go deep" means to WilliamThe advantages of honing in on the best use cases for your offeringWhat the practice of "going small to go deep" looks like in practiceLearn more about WorkatoConnect with William on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 11, 2022 • 24min
Ongoing product-market fit w/ Matt Young
Matt Young, CEO at UserVoice, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about ongoing product-market fit.Highlights:The importance of finding "ongoing" product-market fitCommon mistakes companies make when trying to find their product-market fitWhat it takes to get to the deeper truth of product-market fit for a good or serviceLearn more about UserVoiceConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 8, 2022 • 24min
Focusing on the "Why" w/ James Stanton
James Stanton, VP of Marketing at Empyrean, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content creation and discovering the why.Highlights:How James has gotten internal buy-in for focusing on the "Why"Why discovering and articulating the why mattersThe value of creating content with a product manager's approach Learn more about EmpyreanConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 6, 2022 • 16min
Engaging multiple audiences w/ Chris Shuptine
Chris Shuptrine, VP of Marketing at Kevel, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about engaging multiple audiences.Highlights:The challenges associated with engaging with two different audiencesHow Chris keeps marketing momentum during long sales cycles with two different audiences Example of a marketing campaign that worked well connecting with Chris's audiences Learn more about KevelConnect with Chris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
Apr 4, 2022 • 22min
Educating your audience about a new product category w/ Jane Stecyk & James Mulvey
Jane Stecyk and James Mulvey, Senior VP of Marketing and Director of Marketing at Mighty Networks, talk with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about introducing new product categories and The Creator Manifesto.Highlights:How Jane and James educate their audience about a new product categoryTargeting the right leadsThe strategy behind "The Creator Manifesto"Learn more about Mighty NetworksConnect with Jane on LinkedInConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
