B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Latest episodes

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Apr 29, 2022 • 19min

B2B Facebook marketing w/ Jack Thurston

Jack Thurston, VP of Marketing at ButcherJoseph & Co., talks with Jeremy about B2B Facebook marketing.Highlights:How Jack leverages Facebook to engage prospectsHow NOT to engage B2B prospects on FacebookLearn more about ButcherJoseph & Co.Connect with Jack on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 27, 2022 • 29min

Selling tech founders on the value of marketing w/ Greg Hooven & Rod Griffith

Greg Hooven, President at MarketReach, and Rod Griffith, Chief Client Officer & Co-founder at MarketReach, talk with Jeremy about the value of marketing.Highlights:Some common misconceptions about marketing How to sell tech founders on the value of marketing Common mistakes B2B companies make with marketing Learn more about MarketReachConnect with Greg on LinkedInConnect with Rod on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 25, 2022 • 34min

The art & science of cold calling w/ Chris Beall

Chris Beall, CEO at ConnectAndSell, talks with Jeremy about the art & science of cold calling.Highlights:Using "tactical empathy" forcold calling How to gain someone's trust in a cold call How Chris's strategy works in practice Learn more about ConnectandSellConnect with Chris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 20, 2022 • 24min

Determining in-market prospects w/ Will Devlin

WillDevlin, VP of Marketing at MessageGears, talks with Jeremy  about marketing to in-market prospects.Highlights:Strategies for figuring out which of will prospects are in-market How knowing who is in-market affects MessageGears' content and messagingThe marketing value of podcasting Learn more about MessageGearsConnect with Willon LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 18, 2022 • 25min

Messaging through multiple channels w/ Kendall Bazan

Kendall Bazan, CMO at Fund That Flip, talks with Jeremy about marketing through multiple channels.Highlights:Strategies for staying consistent with messaging and content with competing priorities and channelsWhat Kendall does to ensure that her content engages with her audienceWhen multiple channels becomes a hinderance instead of a benefitLearn more about Fund That FlipConnect with Kendall on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 13, 2022 • 19min

Going small to go deep w/ William Davis

William Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy.Highlights:What "going small to go deep" means to WilliamThe advantages of honing in on the best use cases for your offeringWhat the practice of "going small to go deep" looks like in practiceLearn more about WorkatoConnect with William on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 11, 2022 • 24min

Ongoing product-market fit w/ Matt Young

Matt Young, CEO at UserVoice, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about ongoing product-market fit.Highlights:The importance of finding "ongoing" product-market fitCommon mistakes companies make when trying to find their product-market fitWhat it takes to get to the deeper truth of product-market fit for a good or serviceLearn more about UserVoiceConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 8, 2022 • 24min

Focusing on the "Why" w/ James Stanton

James Stanton, VP of Marketing at Empyrean, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content creation and discovering the why.Highlights:How James has gotten internal buy-in for focusing on the "Why"Why discovering and articulating the why mattersThe value of  creating content with a product manager's approach Learn more about EmpyreanConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 6, 2022 • 16min

Engaging multiple audiences w/ Chris Shuptine

Chris Shuptrine, VP of Marketing at Kevel, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about engaging multiple audiences.Highlights:The challenges associated with engaging with two different audiencesHow Chris keeps marketing momentum during long sales cycles with two different audiences Example of a marketing campaign that worked well connecting with Chris's audiences Learn more about KevelConnect with Chris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
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Apr 4, 2022 • 22min

Educating your audience about a new product category w/ Jane Stecyk & James Mulvey

Jane Stecyk and James Mulvey, Senior VP of Marketing and Director of Marketing at Mighty Networks, talk with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about introducing new product categories and The Creator Manifesto.Highlights:How Jane and James educate their audience about a new product categoryTargeting the right leadsThe strategy behind "The Creator Manifesto"Learn more about Mighty NetworksConnect with Jane on LinkedInConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

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