William Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy.Highlights:What "going small to go deep" means to WilliamThe advantages of honing in on the best use cases for your offeringWhat the practice of "going small to go deep" looks like in practiceLearn more about WorkatoConnect with William on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Matt Young, CEO at UserVoice, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about ongoing product-market fit.Highlights:The importance of finding "ongoing" product-market fitCommon mistakes companies make when trying to find their product-market fitWhat it takes to get to the deeper truth of product-market fit for a good or serviceLearn more about UserVoiceConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

James Stanton, VP of Marketing at Empyrean, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content creation and discovering the why.Highlights:How James has gotten internal buy-in for focusing on the "Why"Why discovering and articulating the why mattersThe value of  creating content with a product manager's approach Learn more about EmpyreanConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Chris Shuptrine, VP of Marketing at Kevel, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about engaging multiple audiences.Highlights:The challenges associated with engaging with two different audiencesHow Chris keeps marketing momentum during long sales cycles with two different audiences Example of a marketing campaign that worked well connecting with Chris's audiences Learn more about KevelConnect with Chris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jane Stecyk and James Mulvey, Senior VP of Marketing and Director of Marketing at Mighty Networks, talk with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about introducing new product categories and The Creator Manifesto.Highlights:How Jane and James educate their audience about a new product categoryTargeting the right leadsThe strategy behind "The Creator Manifesto"Learn more about Mighty NetworksConnect with Jane on LinkedInConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Julie Halgren, VP of Marketing at Nexben, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about persuading a hesitant audience.Highlights:Julie's strategy to break down an audience's resistance to changeSuccessful methods that are able to persuade an audience to take a chance on a new productHow Julie breaks through the noise to grab an audience's attentionLearn more about NexbenConnect with Julie on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Minami Rojas, VP of Growth and Marketing at Moogsoft, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing to software engineers.Highlights:How Minami markets to a skeptical software engineersMarketing that has worked with a skeptical audienceMoogsoft's strategies for cutting through the noise and reaching a highly informed audienceLearn more about MoogoftConnect with Minami on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Keith Juhola, Senior VP of Sales & Marketing at Old Mill Brick, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about presentation-based marketing for reaching a skeptical audience.Highlights:Keith's strategies for engaging a skeptical audience How in-person presentations help Keith reach a skeptical audienceHow COVID-19 has affected presentation-based marketing Learn more about Old Mill BrickConnect with Keith on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kristy DelMuto, Senior Director of Strategic Marketing at LLR  Partners, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about earning the right to have a conversation with buyers.Highlights:Why marketers need to earn the right to ask for buyers' time and attentionHow marketing helps earn the right by first earning trustExamples of marketing pieces and messaging that have enables LLR to build relationships with foundersLearn more about LLR PartnersConnect with Kristy on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

George Sens, VP of Sales & Marketing at Authvia, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing the why.Highlights:Why George pivoted Authvia marketing efforts to focus on the "Why" Risks associated with not focusing on the "Why"How incorporating the "Why" raises the value of marketing contentLearn more about AuthviaConnect with George on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.