B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Greg Malacane, VP of Marketing & Customer Success at Endowance Solutions, talks with Jeremy about gaining brand recognition through LinkedIn.Highlights:Why Greg chooses LinkedIn to bolster brand recognitionThe relative value of posting on the company's LI page vs employees posting on their personal pagesThe next steps after getting engagement on a LinkedIn postLearn more about Endowance SolutionsConnect with Greg on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Andy Smith, VP Marketing at Power Reviews, talks with Jeremy about allocating marketing budget.Highlights:Allocating marketing spend on new business vs. existing customersMeasuring marketing spend ROI on revenue and demo requestsPartnering with sales to better determine marketing budget allocationLearn more about Power ReviewsConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment.Highlights:How Laura defines "alignment"How creating commitment across stakeholders results in alignmentRoles that sales can play in content creationHow misaligned KPIs can results in sales-marketing misalignmentLearn more about AdlucentConnect with Laura on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Steve Cummins, VP of Marketing at AirTame, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a marketing team.Highlights:Steve's strategy to build a marketing team to create an ideal cultureKey roles to consider for a positive marketing cultureStrategies for scaling up once key roles are in placeLearn more about AirTameConnect with Steve on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

JoeMatar, VP of Marketing at Brazen, talks with Jeremy about the powerful marketing value of B2B podcasting.Highlights:The role the company's podcast, Talent on the Rise, plays in it's marketing strategyHow podcasting has been a useful tool for salesThe role the podcast host plays in making a connection with the audience Learn more about BrazenConnect with Joe on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jay Jablonski, VP of Applied Marketing at Lead to Market LLC, talks with Jeremy about competitive analysis.Highlights:How to maximize competitor analysis ROICompetitor analysis strategyBuying competitor analysis vs doing it in-houseLearn more about Lead to Market LLCConnect with Jay on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Roger Lee, CMO at General Assembly, talks with Jeremy about thought leadership.Highlights:How Roger creates thought leadership that is leading and not just followingHow much thought leadership needs to be creative and entertaining Why ensuring consistent branding in thought leadership is important Learn more about General AssemblyConnect with Roger on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Rachel Iannarino, VP of Marketing & Client Experience at Baesman, talks with Jeremy about the collaboration between the sales team and the marketing team.Highlights:How Rachel ensures that her team properly engages with the sales team to achieve the company's goalsExamples of strategies for working with sales teams How Sales enables marketing to do its job Learn more about BaesmanConnect with Rachel on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function.Highlights:Matt's bottom up and top down modern marketing function Skills to look for in a modern marketing teamMatt's approach to build a martech stack Learn more about LinnworksConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Helen Piña, VP of Marketing at White Cup, talks with Jeremy about sincere marketing.Highlights:What sincere marketing means An example of Helena's sincere marketing strategyWhat does not work with sincere marketing Learn more about White Cup Connect with Helen on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.