Jay Jablonski, VP of Applied Marketing at Lead to Market LLC, talks with Jeremy about competitive analysis.Highlights:How to maximize competitor analysis ROICompetitor analysis strategyBuying competitor analysis vs doing it in-houseLearn more about Lead to Market LLCConnect with Jay on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Roger Lee, CMO at General Assembly, talks with Jeremy about thought leadership.Highlights:How Roger creates thought leadership that is leading and not just followingHow much thought leadership needs to be creative and entertaining Why ensuring consistent branding in thought leadership is important Learn more about General AssemblyConnect with Roger on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Rachel Iannarino, VP of Marketing & Client Experience at Baesman, talks with Jeremy about the collaboration between the sales team and the marketing team.Highlights:How Rachel ensures that her team properly engages with the sales team to achieve the company's goalsExamples of strategies for working with sales teams How Sales enables marketing to do its job Learn more about BaesmanConnect with Rachel on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function.Highlights:Matt's bottom up and top down modern marketing function Skills to look for in a modern marketing teamMatt's approach to build a martech stack Learn more about LinnworksConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Helen Piña, VP of Marketing at White Cup, talks with Jeremy about sincere marketing.Highlights:What sincere marketing means An example of Helena's sincere marketing strategyWhat does not work with sincere marketing Learn more about White Cup Connect with Helen on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jack Thurston, VP of Marketing at ButcherJoseph & Co., talks with Jeremy about B2B Facebook marketing.Highlights:How Jack leverages Facebook to engage prospectsHow NOT to engage B2B prospects on FacebookLearn more about ButcherJoseph & Co.Connect with Jack on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Greg Hooven, President at MarketReach, and Rod Griffith, Chief Client Officer & Co-founder at MarketReach, talk with Jeremy about the value of marketing.Highlights:Some common misconceptions about marketing How to sell tech founders on the value of marketing Common mistakes B2B companies make with marketing Learn more about MarketReachConnect with Greg on LinkedInConnect with Rod on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Chris Beall, CEO at ConnectAndSell, talks with Jeremy about the art & science of cold calling.Highlights:Using "tactical empathy" forcold calling How to gain someone's trust in a cold call How Chris's strategy works in practice Learn more about ConnectandSellConnect with Chris on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

WillDevlin, VP of Marketing at MessageGears, talks with Jeremy  about marketing to in-market prospects.Highlights:Strategies for figuring out which of will prospects are in-market How knowing who is in-market affects MessageGears' content and messagingThe marketing value of podcasting Learn more about MessageGearsConnect with Willon LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kendall Bazan, CMO at Fund That Flip, talks with Jeremy about marketing through multiple channels.Highlights:Strategies for staying consistent with messaging and content with competing priorities and channelsWhat Kendall does to ensure that her content engages with her audienceWhen multiple channels becomes a hinderance instead of a benefitLearn more about Fund That FlipConnect with Kendall on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.