Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients.Highlights:How Lisa develops relationships with brokersWhy being transparent and displaying humility is essential to developing relationshipsHow spending time with clientele and developing relationships helps earn trust Learn more about ResilienceConnect with Lisa on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup.Highlights:The advantages of leading marketing at a small startup--more agile, easier to pivotChallenges of running marketing at a startup--smaller budgets, less opportunity for testingDealing with imposter syndromeThe importance of hiring the right peopleThe value of podcasting for B2B marketersLearn more about AIKONConnect with Caitlin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Anthony Ostrowski, VP of Growth at Yardstik, talks with Jeremy about developing audience engagement.Highlights:Why Anthony has made the transition from sales to audience engagement and attracting customersWhy it is important for a company to develop a voice and point of viewWhy it is just as important to understand what your audience is not searching forLearn more about YardstikConnect with Anthony on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Andrew Doberstein, VP of Marketing at ClearMix, talks with Jeremy about qualifying certain personas.Highlights:What it means to overshoot a personaGreen and Red flags of certain personas Ways to figure out if a persona is good without having a connectionLearn more about ClearMixConnect with Andrew on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Liv Anderman, VP of Marketing at Findem, talks with Jeremy about differentiation in an over-saturated market.Highlights:How Findem positions themselves to stand out in the crowded talent acquisition industryThe importance and value of studying competitorsContent that facilitates differentiationLearn more about FindemConnect with Liv on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Greg Malacane, VP of Marketing & Customer Success at Endowance Solutions, talks with Jeremy about gaining brand recognition through LinkedIn.Highlights:Why Greg chooses LinkedIn to bolster brand recognitionThe relative value of posting on the company's LI page vs employees posting on their personal pagesThe next steps after getting engagement on a LinkedIn postLearn more about Endowance SolutionsConnect with Greg on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Andy Smith, VP Marketing at Power Reviews, talks with Jeremy about allocating marketing budget.Highlights:Allocating marketing spend on new business vs. existing customersMeasuring marketing spend ROI on revenue and demo requestsPartnering with sales to better determine marketing budget allocationLearn more about Power ReviewsConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment.Highlights:How Laura defines "alignment"How creating commitment across stakeholders results in alignmentRoles that sales can play in content creationHow misaligned KPIs can results in sales-marketing misalignmentLearn more about AdlucentConnect with Laura on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Steve Cummins, VP of Marketing at AirTame, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a marketing team.Highlights:Steve's strategy to build a marketing team to create an ideal cultureKey roles to consider for a positive marketing cultureStrategies for scaling up once key roles are in placeLearn more about AirTameConnect with Steve on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

JoeMatar, VP of Marketing at Brazen, talks with Jeremy about the powerful marketing value of B2B podcasting.Highlights:The role the company's podcast, Talent on the Rise, plays in it's marketing strategyHow podcasting has been a useful tool for salesThe role the podcast host plays in making a connection with the audience Learn more about BrazenConnect with Joe on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.