B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

The podcast has a new name: The B2B Content Show! Host Jeremy Shere explains why we made the change, and why you should be psyched!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.Highlights:Why and how incentivizing the wrong outcomes leads to misalignmentWhy lacking a consistent way to measure success across the entire pipeline is a problemObstacles to better aligning sales and marketingLearn more about Constant ContactConnect with Eric on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Fraser Wilson, Director of Mattering and Impact at AnywhereWorks, talks with Jeremy about the importance of human connection for businesses.Highlights:Why AnywhereWorks launched the "People Not Bots" pledgeThe importance of human connection in B2B marketing, buying, and sellingHow human connection drives revenueLearn more about AnywhereWorksConnect with Fraser on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Stacey Wisniewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books.Highlights:The art & science behind writing an e-bookWhy ebook layout and design are importantThe pros and cons of gating e-books and other contentLearn more about After, Inc.Connect with Stacey on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful.Highlights:"Dynamic reports" - what they are and how they workStrategies for presenting data using dynamic text and videoUsing your own data to articulate valueLearn more about MVPindexConnect with Josh on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients.Highlights:How Lisa develops relationships with brokersWhy being transparent and displaying humility is essential to developing relationshipsHow spending time with clientele and developing relationships helps earn trust Learn more about ResilienceConnect with Lisa on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup.Highlights:The advantages of leading marketing at a small startup--more agile, easier to pivotChallenges of running marketing at a startup--smaller budgets, less opportunity for testingDealing with imposter syndromeThe importance of hiring the right peopleThe value of podcasting for B2B marketersLearn more about AIKONConnect with Caitlin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Anthony Ostrowski, VP of Growth at Yardstik, talks with Jeremy about developing audience engagement.Highlights:Why Anthony has made the transition from sales to audience engagement and attracting customersWhy it is important for a company to develop a voice and point of viewWhy it is just as important to understand what your audience is not searching forLearn more about YardstikConnect with Anthony on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Andrew Doberstein, VP of Marketing at ClearMix, talks with Jeremy about qualifying certain personas.Highlights:What it means to overshoot a personaGreen and Red flags of certain personas Ways to figure out if a persona is good without having a connectionLearn more about ClearMixConnect with Andrew on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Liv Anderman, VP of Marketing at Findem, talks with Jeremy about differentiation in an over-saturated market.Highlights:How Findem positions themselves to stand out in the crowded talent acquisition industryThe importance and value of studying competitorsContent that facilitates differentiationLearn more about FindemConnect with Liv on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.