Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI.Highlights:Using original research to cut through marketing noiseHow Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase contentHow to produce and promote original researchLearn more about HyperproofConnect with Tarryn on LinkedInIT Compliance Benchmark Report The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Shalini Khanna, Director of Digital Transformation and Consulting at vDart, talks with Jeremy about how research and time influence the success of targeted outreach.Highlights:Why vDart chose to make diversity a central part of their brandHow to cut through the noise so targeted outreach is memorable and effectivePrioritizing quality over quantity in targeted outreachLearn more about vDartConnect with Shalini on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Stacey Arenson, Marketing Director at Chowly, talks with Jeremy about innovations in restaurant delivery services.Highlights:How the B2B to C model worksHow the "C" affects marketing strategyThe meaning behind "Restaurant as a Service"Learn more about ChowlyConnect with Stacey on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Nick Ryan, VP of Marketing at Calamu, talks with Jeremy about the process of coining a term.Highlights:Cutting through the noise in the data security spaceThe origins of the term "data harbor"Strategies for testing a new term to see if it resonates with your audienceLearn more about Calamu  Connect with Nick on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Steven Flaig, VP of Marketing at Compass Data Centers, talks with Jeremy about how restrictions create opportunity to produce unique marketing content.Highlights:How restrictions can drive marketing creativityFocusing on big-picture industry issues over tech minutia to offer unique contentTips for measuring content ROI Learn more about Compass Data CentersConnect with Steven on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

The podcast has a new name: The B2B Content Show! Host Jeremy Shere explains why we made the change, and why you should be psyched!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.Highlights:Why and how incentivizing the wrong outcomes leads to misalignmentWhy lacking a consistent way to measure success across the entire pipeline is a problemObstacles to better aligning sales and marketingLearn more about Constant ContactConnect with Eric on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Fraser Wilson, Director of Mattering and Impact at AnywhereWorks, talks with Jeremy about the importance of human connection for businesses.Highlights:Why AnywhereWorks launched the "People Not Bots" pledgeThe importance of human connection in B2B marketing, buying, and sellingHow human connection drives revenueLearn more about AnywhereWorksConnect with Fraser on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Stacey Wisniewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books.Highlights:The art & science behind writing an e-bookWhy ebook layout and design are importantThe pros and cons of gating e-books and other contentLearn more about After, Inc.Connect with Stacey on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful.Highlights:"Dynamic reports" - what they are and how they workStrategies for presenting data using dynamic text and videoUsing your own data to articulate valueLearn more about MVPindexConnect with Josh on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.