Nick Belesis, VP of Growth at Scientia, talks with Jeremy about the importance of research in creating personalized outreach.

Highlights:

• Challenges of connecting with buyers and decision makers at banks
• Why it's important to put time into market research and personalized outreach
• Ways personalized outreach works in practice

Learn more about Scientia
Connect with Nick on LinkedIn

Memorable Quotes:

"At the end of the day, we're not looking to sell to anyone who doesn't need us. We really want to be connecting with individuals who really find value and I think that's really why we've had such success and such great clients because we really do build great relationships with these individuals."

"We really want to do a lot of research on our potential clients because, first and foremost, we want to understand if they're going to be a good fit. We don't want to waste anyone's time."

"I believe that way a lot of individuals when they actually see you've paid attention to what it is they're doing, looked at their accomplishments, maybe even some of the trouble that they've had and provided a solution before even having an interaction with them, it does tend to cut through the noise." 

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