Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI.
Highlights:
- Using original research to cut through marketing noise
- How Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase content
- How to produce and promote original research
Learn more about Hyperproof
Connect with Tarryn on LinkedIn
IT Compliance Benchmark Report
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing