B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing Getting ROI from buyer intent data w/ Jay Hinman
Jay Hinman, VP of Marketing at Lily AI, talks with Jeremy about the ways buyer intent data helps companies customizes the consumer experience.
Highlights:
- The value of gathering data about buyer intent
- How to effectively use buyer intent data
- Areas buyer intent data is limited
Learn more about Lily AI
Connect with Jay on LinkedIn
Memorable Quotes:
"When you've done it correctly, a visit to one of our customers' online stores should feel ultimately like a visit to a personal shopper."
"It doesn't tell you exactly what to order for the next season, but it can give you leading indicators."
"So we've created this customer intent platform for the retail eCommerce industry and it really has an extensive set of AI powered product attributes and it combines those product attributes with unique customer intelligence."
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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