Nick Ryan, VP of Marketing at Calamu, talks with Jeremy about the process of coining a term.
Highlights:
- Cutting through the noise in the data security space
- The origins of the term "data harbor"
- Strategies for testing a new term to see if it resonates with your audience
Learn more about Calamu
Connect with Nick on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing