Meghan Grumbach, VP of Marketing at Revcontent, talks with Jeremy about the experience of going through a brand refresh.
Highlights:
- Overhauling your brand with the goal of being acquired
- Starting with your "Why" ala Simon Sinek - why it's a good strategy and how it works for rebranding
- Beginning with the end goal and working backwards to achieve it
Learn more about Revcontent
Connect with Meghan on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing