B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

The joys and pitfalls of refreshing your brand w/ Meghan Grumbach

Jul 1, 2022

13:57

Meghan Grumbach, VP of Marketing at Revcontent, talks with Jeremy about the experience of going through a brand refresh.

Highlights:

Overhauling your brand with the goal of being acquired
Starting with your "Why" ala Simon Sinek - why it's a good strategy and how it works for rebranding
Beginning with the end goal and working backwards to achieve it

Learn more about Revcontent
Connect with Meghan on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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